{"id":9365,"date":"2011-10-19T05:04:17","date_gmt":"2011-10-19T11:04:17","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=9365"},"modified":"2014-10-03T15:53:06","modified_gmt":"2014-10-03T20:53:06","slug":"wait-time-iphone-4s-fedex-tracker","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/wait-time-iphone-4s-fedex-tracker\/9365\/","title":{"rendered":"Fedex Tracker: A Customer Facing Supply Chain Blueprint"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>I&#8217;m fascinated by supply chains of all types.\u00a0I&#8217;ve written before on the <a title=\"iphone supply chain\" href=\"https:\/\/staging.opexlearning.com\/resources\/the-apple-iphone-supply-chain\/304\/\">iPhone Supply Chain<\/a>,\u00a0<a title=\"order pipeline of events\" href=\"https:\/\/staging.opexlearning.com\/resources\/traceability-visibility-order-pipeline-of-events\/279\/\">Order Pipeline of Events<\/a>, the <a title=\"pizza supply chain\" href=\"https:\/\/staging.opexlearning.com\/resources\/the-pizza-supply-chain\/460\/\">Pizza Supply Chain<\/a>, <a title=\"ecommerce supply chain\" href=\"https:\/\/staging.opexlearning.com\/resources\/click-to-ship-delivery-process-times\/175\/\">Ecommerce Supply Chain<\/a>, the <a title=\"domino's pizza supply chain\" href=\"https:\/\/staging.opexlearning.com\/resources\/strategic-supply-chain-dominos-pizza-online\/9243\/\">Domino&#8217;s Pizza Supply Chain<\/a>, the <a title=\"bmw supply chain\" href=\"https:\/\/staging.opexlearning.com\/resources\/a-delightful-and-fun-supply-chain\/2116\/\">BMW Supply Chain<\/a>, \u00a0the <a title=\"pharmaceutical supply chain\" href=\"https:\/\/staging.opexlearning.com\/resources\/pharmaceutical-supply-chain-things-you-didnt-know\/8503\/\">Pharmaceutical Supply Chain<\/a>, and even the <a title=\"white truffle supply chain\" href=\"https:\/\/staging.opexlearning.com\/resources\/white-truffle\/7335\/\">Supply Chain of the White Truffle Mushroom<\/a>.\u00a0You can also view all 40+ articles on <a title=\"articles on queueing theory\" href=\"https:\/\/staging.opexlearning.com\/resources\/queueing-theory\/\">Queueing Theory<\/a>.<\/p>\n<p>Today, I want to highlight how a company meets a basic need of knowing &#8220;Where&#8217;s my Stuff?&#8221;.<\/p>\n<p>I recently purchased an iPhone 4S. My carrier is AT&amp;T and I was finally able to upgrade from my dinosaur of a phone &#8211; the original iPhone 3G, which I&#8217;ve had for 4 years. My iPhone 3G has a battery life of about 2 minutes, but I&#8217;ve endured and I don&#8217;t let it bother me. But, I&#8217;m thankful that I can finally upgrade.<\/p>\n<p>So, in my anticipation for my new iPhone 4S, I&#8217;ve been checking the Fedex Tracker. As of this morning, my iPhone 4S is in Memphis\u00a0Tennessee.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9366 size-full\" title=\"fedex tracker and the customer supply chain\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/10\/fedex-shipment-tracker.jpg\" alt=\"fedex shipment tracker at&amp;t iphone 4s, iphone 5\" width=\"659\" height=\"563\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/10\/fedex-shipment-tracker.jpg 659w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/10\/fedex-shipment-tracker-600x513.jpg 600w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/10\/fedex-shipment-tracker-300x256.jpg 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/p>\n<p>The Fedex Shipment Tracker isn&#8217;t just a novel tool, but I see it as a basic feature that companies need to have in order to be competitive. It&#8217;s basic because it answers the basic human need to know where his or her stuff is &#8211; and providing an answer to the customer alleviates any pain of waiting, for we know that known waits feel shorter than unknown waits &#8211; which is a basic tenet in the <a title=\"psychology of queueing\" href=\"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-unexplained-flight-delays\/8666\/\">psychology of queueing<\/a>.<\/p>\n<p>So, whenever you can, let your customer know their anticipated wait time. Don&#8217;t worry if it&#8217;s long. They are adults and they can handle it. The important lesson is that, as a company, you are being transparent and honest. For most companies, that&#8217;s a big win in itself.<\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>I&#8217;m fascinated by supply chains of all types.\u00a0I&#8217;ve written before on the iPhone Supply Chain,\u00a0Order Pipeline of Events, the Pizza Supply Chain, Ecommerce Supply Chain, the Domino&#8217;s Pizza Supply Chain, the BMW Supply Chain, \u00a0the Pharmaceutical Supply Chain, and even the Supply Chain of the White Truffle Mushroom.\u00a0You can also view all 40+ articles on [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":9367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[29],"tags":[641,643,642,640],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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