{"id":8886,"date":"2011-07-11T05:49:00","date_gmt":"2011-07-11T11:49:00","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=8886"},"modified":"2013-08-13T20:55:09","modified_gmt":"2013-08-14T01:55:09","slug":"purchase-decision-process","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/purchase-decision-process\/8886\/","title":{"rendered":"How People Decide to Buy: The Purchase Decision Process"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>For practitioners of process improvement, we see the world in large part as, well, a bunch of processes. Even things that most people wouldn&#8217;t consider a process, is actually a process. But as a process, not much is known about how people decide to buy.<\/p>\n<p>For example, think about your purchase decision process &#8211; or &#8211; the process by which you find and buy stuff. My recent experience at the Nike Retail Store validated my thoughts on how purchasing is itself a process.<\/p>\n<p>I was recently sent an email survey from Nike, triggered by my recent visit to the Nike Retail Store. I enjoy surveys, so instead of deleting the email, I completed the survey. To my surprise, here was the first question:<\/p>\n<ul>\n<li>Thinking about your retail store experience in general, how strongly does being greeted influence your purchase decision. (0 = no influence at all; 10 = very strong influence).<\/li>\n<\/ul>\n<p>It&#8217;s an interesting question; one that I actually hadn&#8217;t thought much about. Before I answered the question, I asked my wife how she would answer this question. She said, and I&#8217;m paraphrasing,<\/p>\n<blockquote><p>I just want to be left alone. When people bombard me when I walk into the store, I find it annoying. If I want to talk to someone at the store, then I will.<\/p><\/blockquote>\n<p>As I think more about it, I wouldn&#8217;t mind a simple &#8220;hello, welcome&#8221;. But, if the retail store clerk goes over-board, then I&#8217;m inclined to agree with my wife and I&#8217;d find that behavior annoying.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8888 aligncenter\" title=\"nike-survey-greeted\" alt=\"nike retail store\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/07\/nike-survey-greeted.jpg\" width=\"609\" height=\"398\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/07\/nike-survey-greeted.jpg 791w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/07\/nike-survey-greeted-600x392.jpg 600w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/07\/nike-survey-greeted-300x196.jpg 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p style=\"text-align: left;\">As expected, the remaining part of the questionnaire were questions that attempt to measure the percentage of promoters and detractors &#8211; yes, the <a title=\"net promoter score, nps\" href=\"https:\/\/staging.opexlearning.com\/resources\/customer-service-a-chance-for-redemption\/1260\/\">Net Promoter Score<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8887 aligncenter\" title=\"nike-net-promoter-score-nps\" alt=\"\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/07\/nike-net-promoter-score-nps.jpg\" width=\"610\" height=\"328\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/07\/nike-net-promoter-score-nps-600x324.jpg 600w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2011\/07\/nike-net-promoter-score-nps-300x162.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<p>How about you? Does being greeted at a retail store influence your purchase decision process?<\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>For practitioners of process improvement, we see the world in large part as, well, a bunch of processes. Even things that most people wouldn&#8217;t consider a process, is actually a process. But as a process, not much is known about how people decide to buy. For example, think about your purchase decision process &#8211; or [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":8889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How People Decide to Buy: The Purchase Decision Process<\/title>\n<meta name=\"description\" content=\"How do we buy? What influences your desire to buy? 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