{"id":7770,"date":"2010-12-23T06:11:53","date_gmt":"2010-12-23T13:11:53","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=7770"},"modified":"2019-12-01T00:16:41","modified_gmt":"2019-12-01T05:16:41","slug":"foursquare-badges-pareto-black-friday","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/foursquare-badges-pareto-black-friday\/7770\/","title":{"rendered":"Foursquare Checkin Data Forms a Pareto of Where People Shopped"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>In this edition of Pareto in the Wild, we look at which venues had the most Foursquare Check-ins on the <a title=\"Black Friday after Thanksgiving\" href=\"https:\/\/staging.opexlearning.com\/resources\/black-friday-after-thanksgiving-day-sale\/7631\/\">Black Friday after Thanksgiving<\/a>, otherwise known as Black Friday.<\/p>\n<p>The data, obtained by AdAge represent just a fraction of shopping activity on <a title=\"Black Friday 2010\" href=\"https:\/\/staging.opexlearning.com\/resources\/black-friday-after-thanksgiving-day-sale\/7631\/\">Black Friday 2010<\/a>; in all likelihood, most people that usually check-in via Foursquare probably shopped online that day instead of at a brick-and-mortar retailer.<\/p>\n<p>In any event, below are the brands that had the most check-ins via Foursquare:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7771 size-full\" title=\"black friday checkin data\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/12\/black-friday-checkin-retail.png\" alt=\"black friday after thanksgiving foursquare badges\" width=\"600\" height=\"391\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/12\/black-friday-checkin-retail.png 600w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/12\/black-friday-checkin-retail-300x195.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>As you can see, the top 80% of check-in activity were concentrated in the top five brands: Target, Wal-Mart, Best Buy, Toys &#8220;R&#8221; Us, and Apple. Below is another picture showing the concentration by percentage:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7772 aligncenter\" title=\"checkins-black-friday\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/12\/checkins-black-friday.png\" alt=\"foursquare badges black friday checkin\" width=\"577\" height=\"489\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/12\/checkins-black-friday.png 577w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/12\/checkins-black-friday-300x254.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/p>\n<p>Yes, Pareto strikes again, separating the trivial many brands from the vital few brands. Incidentally, no check-in data was obtained for <a title=\"Cyber Monday 2010\" href=\"https:\/\/staging.opexlearning.com\/resources\/cybermonday-after-thanksgiving-sale\/7663\/\">Cyber Monday 2010<\/a>.<\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>In this edition of Pareto in the Wild, we look at which venues had the most Foursquare Check-ins on the Black Friday after Thanksgiving, otherwise known as Black Friday. The data, obtained by AdAge represent just a fraction of shopping activity on Black Friday 2010; in all likelihood, most people that usually check-in via Foursquare [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":7772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[64],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Foursquare Checkin on Black Friday Forms a Pareto<\/title>\n<meta name=\"description\" content=\"Where did people check-in the most on Black Friday 2010? This Chart shows a nice pareto shape of where people shopped.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foursquare Checkin on Black Friday Forms a Pareto\" \/>\n<meta property=\"og:description\" content=\"Where did people check-in the most on Black Friday 2010? This Chart shows a nice pareto shape of where people shopped.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.opexlearning.com\/resources\/foursquare-badges-pareto-black-friday\/7770\/\" \/>\n<meta property=\"og:site_name\" content=\"OpEx Learning\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/get.shmula\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-23T13:11:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-01T05:16:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/12\/checkins-black-friday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"577\" \/>\n\t<meta property=\"og:image:height\" content=\"489\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Uday Kawar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shmula\" \/>\n<meta name=\"twitter:site\" content=\"@shmula\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Uday Kawar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/foursquare-badges-pareto-black-friday\/7770\/\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/foursquare-badges-pareto-black-friday\/7770\/\",\"name\":\"Foursquare Checkin on Black Friday Forms a Pareto\",\"isPartOf\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/foursquare-badges-pareto-black-friday\/7770\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/foursquare-badges-pareto-black-friday\/7770\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/12\/checkins-black-friday.png\",\"datePublished\":\"2010-12-23T13:11:53+00:00\",\"dateModified\":\"2019-12-01T05:16:41+00:00\",\"author\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#\/schema\/person\/9335b5223b67189b35bda7d6be11c3fd\"},\"description\":\"Where did people check-in the most on Black Friday 2010? 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