{"id":6859,"date":"2010-11-23T06:03:38","date_gmt":"2010-11-23T11:03:38","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=6859"},"modified":"2016-08-27T13:47:37","modified_gmt":"2016-08-27T18:47:37","slug":"gilt-groupe-rue-la-la-fulfillment","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/gilt-groupe-rue-la-la-fulfillment\/6859\/","title":{"rendered":"Gilt Groupe, Rue La La, Fulfillment Operations [video]"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<!--powerpress_player--><p class=\"powerpress_links powerpress_links_flv\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/staging.opexlearning.com\/resources\/http:\/www.shmula.com\/wp-content\/uploads\/Image\/2010\/11\/kiva-robot-demonstration-gilt-groupe-1.flv\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/staging.opexlearning.com\/resources\/?powerpress_pinw=6859-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/staging.opexlearning.com\/resources\/http:\/www.shmula.com\/wp-content\/uploads\/Image\/2010\/11\/kiva-robot-demonstration-gilt-groupe-1.flv\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"kiva-robot-demonstration-gilt-groupe-1.flv\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/shmula.com-lean-leadership\/id930098243?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fstaging.opexlearning.com%2Fresources%2F%3Fp%3D6859\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/staging.opexlearning.com\/resources\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Many have asked how to Private Sale sites like Rue La La, Gilt Groupe, Hautelook, Lockerz, Ideeli, and others handle Distribution and Fulfillment. In general, most of the flash sale sites have contracted with third party logistic partners (3PL), but some handle their own fulfillment. Unlike <a title=\"amazon fulfillment center tour\" href=\"https:\/\/staging.opexlearning.com\/resources\/15-amazon-fulfillment-center-videos\/5520\/\">Amazon Fulfillment Centers<\/a>, Gilt doesn&#8217;t own theirs, but outsources fulfillment to a different company.<\/p>\n<p>For example, Rue La La, which is now owned by GSI Commerce, can take advantage of GSI Commerce&#8217;s 7+ US based Fulfillment centers. Others, like Ideeli, have a small Fulfillment center in New York. But, most Private Sale sites have contracted with a 3PL partner that can cater to the needs of <a title=\"order fulfillment services\" href=\"https:\/\/staging.opexlearning.com\/resources\/the-role-of-the-warehouse-in-ecommerce-and-eretailing-tradeoff-and-benefits\/593\/\">Order Fulfillment<\/a> for <a title=\"fulfillment services\" href=\"https:\/\/staging.opexlearning.com\/resources\/click-to-ship-delivery-process-times\/175\/\">Online Retail Fulfillment<\/a>.<\/p>\n<p>This is true, in general, because private sale sites or flash sale sites&#8217; core competency is not fulfillment and distribution &#8211; it&#8217;s in marketing, sales, and in providing the perception of scarcity in high-end products for a low cost to the customer. Third Party Logistic partners are focused on Fulfillment, have their own mature <a title=\"warehouse management system\" href=\"https:\/\/staging.opexlearning.com\/resources\/what-is-a-warehouse-management-system\/5487\/\">Warehouse Management System<\/a> (<a title=\"wms\" href=\"https:\/\/staging.opexlearning.com\/resources\/what-is-a-warehouse-management-system\/5487\/\">WMS<\/a>), So, because of this, it makes sense for most private sale sites to contract with a logistics partner.<\/p>\n<p>In the case of Gilt Groupe, they announced their partnership in a press release below.\u00a0Gilt Groupe outgrew their Brooklyn Warehouse and now uses Quiet Logistics, which uses Kiva Robots.<br \/>\n<\/p>\n<blockquote><p>BOSTON  June 16, 2009  Internet Retailer 2009 Conference &amp; Exhibition (Booth #1317)  Quiet Logistics, the first multi-tenant robotic order fulfillment service provider, today announced that Gilt Groupe has chosen Quiet Logistics as their next-generation order fulfillment partner.<\/p>\n<p>Gilt&#8217;s growth trajectory has put demands on all aspects of our business,\u009d said Susan Lyne, CEO of Gilt Groupe. We have chosen Quiet Logistics to be our <a title=\"fulfillment services\" href=\"https:\/\/staging.opexlearning.com\/resources\/what-is-a-warehouse-management-system\/5487\/\">fulfillment partner<\/a> because their solution offers the flexible scalability and supporting information technology systems that we need to manage our growth. Their capabilities across-the-board are impressive.\u009d<\/p>\n<p>Gilt Groupe provides access, by invitation only, to men&#8217;s, women&#8217;s and children&#8217;s coveted fashion and luxury brands at prices up to 70 percent off retail. Each sale lasts 36 hours and features hand-selected styles from a single designer.<\/p>\n<p>We are gratified that Gilt Groupe has chosen Quiet Logistics to help them manage their meteoric growth. By integrating robotics, an enterprise-class Warehouse Management System, and web-based data visibility and reporting tools, we deliver a high throughput fulfillment operation that is unique in the industry,\u009d said Bruce Welty, CEO of Quiet Logistics. This operation drives the highest service levels available today and positions Gilt to strengthen its standing as one of the fastest growing Internet retailers.\u009d<br \/>\n<br \/>\nQuiet Logistics delivers its <a title=\"fulfillment services\" href=\"https:\/\/staging.opexlearning.com\/resources\/what-is-a-warehouse-management-system\/5487\/\">on-demand order fulfillment services<\/a> in a specially designed multi-tenant QuietCenter\u00e2\u201e\u00a2 facility. A QuietCenter can store and ship a wide range of consumer products including apparel, healthcare, beauty, office supplies and similar consumer packaged goods. By significantly reducing touches and human involvement in the handling of goods, Quiet Logistics is able to reduce cycle times and opportunities for error while delivering a 2 to 3 times improvement in throughput.<\/p><\/blockquote>\n<p>But prior to contracting with a 3PL partner, Gilt Groupe handled their own fulfillment, until demand exceeded their capacity to fulfill. But, below are a few pictures from their fulfillment center prior to contracting with a 3PL partner:<\/p>\n<p>Receiving Dock &#8211; Shelves of Shoes:<br \/>\n<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6860 aligncenter\" title=\"gilt-groupe-fulfillment-1\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-1.jpg\" alt=\"Gilt Groupe Receiving\" width=\"590\" height=\"393\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-1.jpg 590w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-1-300x199.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><a title=\"conveyor belt, sortation system in distribution\" href=\"https:\/\/staging.opexlearning.com\/resources\/sortation-conveyor\/8453\/\">Sortation Process<\/a> at Receiving:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6861 aligncenter\" title=\"gilt-groupe-fulfillment-2\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-2.jpg\" alt=\"Gilt Groupe Sortation\" width=\"590\" height=\"393\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-2.jpg 590w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-2-300x199.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p>Quality Control and Kitting:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6862 aligncenter\" title=\"gilt-groupe-fulfillment-3\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-3.jpg\" alt=\"Gilt Groupe Sortation Putaway\" width=\"590\" height=\"393\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-3.jpg 590w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-3-300x199.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p>Quality Control:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6863 aligncenter\" title=\"gilt-groupe-fulfillment-4\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-4.jpg\" alt=\"Gilt Groupe Quality Control\" width=\"590\" height=\"393\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-4.jpg 590w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-4-300x199.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p>Picking Process, Fulfillment, Gilt Groupe:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6864 aligncenter\" title=\"gilt-groupe-fulfillment-5\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-5.jpg\" alt=\"Gilt Group Picking Fulfillment\" width=\"590\" height=\"393\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-5.jpg 590w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-5-300x199.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p>Packing Process, Gilt Groupe:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6865 aligncenter\" title=\"gilt-groupe-fulfillment-6\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-6.jpg\" alt=\"Gilt Groupe Fulfillment Packing\" width=\"590\" height=\"393\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-6.jpg 590w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-6-300x199.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p>(Pick, Pack, Ship) Shipping Process, Gilt Groupe:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6866 aligncenter\" title=\"gilt-groupe-fulfillment-7\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-7.jpg\" alt=\"Gilt Groupe Packing Fulfillment Distribution\" width=\"590\" height=\"393\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-7.jpg 590w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-7-300x199.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p>Shipping, Gilt Groupe:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6867 aligncenter\" title=\"gilt-groupe-fulfillment-8\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-8.jpg\" alt=\"Gilt Groupe Shipping Fulfillment UPS\" width=\"590\" height=\"393\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-8.jpg 590w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/11\/gilt-groupe-fulfillment-8-300x199.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p>And, below are a few videos made with a high definition video camera showing the Kiva Robots used by Gilt Groupe&#8217;s logistics partner and interviews with executives at the Gilt Groupe:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/23162201?color=bab9a6\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSSMany have asked how to Private Sale sites like Rue La La, Gilt Groupe, Hautelook, Lockerz, Ideeli, and others handle Distribution and Fulfillment. In general, most of the flash sale sites have contracted with third party logistic partners (3PL), but some handle their own fulfillment. [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":11304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[508,672],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gilt Groupe Fulfillment | Rue La La | Hautelook | Invites | Shipping<\/title>\n<meta name=\"description\" content=\"How Gilt Groupe fulfillment operations is done at private sale sites or flash sale sites\" \/>\n<meta name=\"robots\" content=\"noindex, follow, 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