{"id":4264,"date":"2010-09-01T09:48:09","date_gmt":"2010-09-01T16:48:09","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=4264"},"modified":"2021-12-27T13:15:46","modified_gmt":"2021-12-27T18:15:46","slug":"visual-management-color-psychology-decision-making","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/visual-management-color-psychology-decision-making\/4264\/","title":{"rendered":"Visual Management, Color Psychology, and Decision Making"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>There&#8217;s a lot of research into what factors affect our decision making. Most of the research is in the social sciences, such as sociology and economics, and more applied approaches toward user behavior and shopping behavior. Recent research into color and color psychology and how color affects our buying decisions is interesting and relevant.<\/p>\n\n<p>This research is made available to us through a very informative infographic from <a title=\"metrics, website, omniture\" href=\"https:\/\/neilpatel.com\/\" class=\"broken_link\">KISSmetrics<\/a> and <a title=\"hiten shah, kissmetrics, website metrics\" href=\"http:\/\/twitter.com\/hnshah\" class=\"broken_link\">Hiten Shah<\/a> &#8211; who is one of the nicest people you&#8217;ll every meet.<\/p>\n<p>From the perspective of Lean Thinking, Visual Management is critically important to what we do in helping organization improve how they operate, reduce or eliminate waste, and in making abnormalities visible. As you think about the lean implementation you&#8217;re involved in, consider color as a key aspect of your visual management efforts.<\/p>\n<p>Here are a few highlights from the study:<\/p>\n<ul>\n<li>93% of consumers place visual appearance above other factors when shopping.<\/li>\n<li>85% of consumers indicate color as the primary reason for why they buy a particular item.<\/li>\n<li>Color increases brand recognition by 80%.<\/li>\n<li>Yellow = Optimistic and Youthful.<\/li>\n<li>Red = Energy, increases heart rate and urgency.<\/li>\n<li>Blue = Creates sensation of trust and security.<\/li>\n<li>Green = Associated with wealth and easiest color for the eyes to process.<\/li>\n<li>Orange = Aggressive, call to action.<\/li>\n<li>Pink = Romantic and feminine; used to market products to women and teens.<\/li>\n<li>Black = Strong and sleek; used to market luxury products or high-end items.<\/li>\n<li>Purple = Used to soothe and calm; often seen in beauty products or categories for the aged.<\/li>\n<\/ul>\n<p>Please see the infographic below:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/color-purchases-visual-management.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4265 aligncenter\" title=\"color-purchases-visual-management\" alt=\"color psychology, impact of color on buying\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/color-purchases-visual-management.png\" width=\"360\" height=\"1701\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/color-purchases-visual-management.png 1000w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/color-purchases-visual-management-600x2835.png 600w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a lot of research into what factors affect our decision making. Most of the research is in the social sciences, such as sociology and economics, and more applied approaches toward user behavior and shopping behavior. Recent research into color and color psychology and how color affects our buying decisions is interesting and relevant. This [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":10149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[147],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visual Management and Color Psychology Online<\/title>\n<meta name=\"description\" content=\"Visual management and Color Psychology Online is the application of any visual aid or device that promotes safer, more efficient, less wasteful processes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual Management and Color Psychology Online\" \/>\n<meta property=\"og:description\" content=\"Visual management and Color Psychology Online is the application of any visual aid or device that promotes safer, more efficient, less wasteful processes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.opexlearning.com\/resources\/visual-management-color-psychology-decision-making\/4264\/\" \/>\n<meta property=\"og:site_name\" content=\"OpEx Learning\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/get.shmula\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-01T16:48:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-27T18:15:46+00:00\" 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