{"id":4205,"date":"2010-09-14T04:46:35","date_gmt":"2010-09-14T10:46:35","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=4205"},"modified":"2016-11-14T03:29:04","modified_gmt":"2016-11-14T08:29:04","slug":"old-spice-guy-5-lean-thinking-lessons","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/old-spice-guy-5-lean-thinking-lessons\/4205\/","title":{"rendered":"Old Spice Guy: 5 Lean Thinking Lessons"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><a href=\"https:\/\/www.amazon.com\/gp\/product\/B001E5E29K?ie=UTF8&#038;ref_=sr_1_fkmr0_2&#038;qid=1283345824&#038;sr=8-2-fkmr0&#038;linkCode=shr&#038;camp=213733&#038;creative=393177&#038;tag=sixsigma09-20\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-4260\" style=\"margin: 4px;\" title=\"old-spice-guy-isaiah-mustafa-sketch\" alt=\"old spice commercial\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-guy-isaiah-mustafa-sketch-150x150.jpg\" width=\"150\" height=\"150\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-guy-isaiah-mustafa-sketch-150x150.jpg 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-guy-isaiah-mustafa-sketch-100x100.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>We can find lean thinking almost everywhere &#8211; yes, even from the Old Spice Guy. Below are 5 lessons that all lean thinkers, six sigma practitioners, or folks in lean manufacturing can learn and apply in their work.<\/p>\n<h2>No Explicit Invitation<\/h2>\n<p>That&#8217;s right, at no time that I can remember does the Old Spice Guy tell us to buy Old Spice or offer us a coupon. But, he makes watching him enjoyable, laughable, and memorable.<\/p>\n<p>But, the fun the audience has most likely will lead to different marketing experience the next time we&#8217;re at the store in the fragrance or the deodorant aisle. We&#8217;ll remember the Old Spice Guy and how he made us laugh and our decision to purchase Old Spice will not be driven by price or a discount, but by memory and by our internal voice saying to us &#8220;That Old Spice Guy was funny&#8221; and then reaching out and buying Old Spice instead of another brand.<\/p>\n<blockquote><p><strong>Lesson<\/strong>: Add value to your internal and external customers immediately, in a memorable way &#8211; and remember that value is always defined by the customer. The invitation, if compelling enough, will be accepted &#8211; even though it is implicit and not explicit.<\/p><\/blockquote>\n<h2>Keep it Real<\/h2>\n<p>By commercial production standards, the Old Spice Guy commercials are not the best produced videos &#8211; but that&#8217;s the point and the real-ness of the videos and their imperfection is part of the story.<\/p>\n<blockquote><p><strong>Lesson<\/strong>: In your Lean Implementation, things don&#8217;t have to be perfect, but they need to be genuine and they need to be real.<\/p><\/blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.amazon.com\/gp\/product\/B001F51UEE?ie=UTF8&#038;redirect=true&#038;ref_=s9_simh_gw_p121_i1&#038;linkCode=shr&#038;camp=213733&#038;creative=393177&#038;tag=sixsigma09-20\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4251  aligncenter\" title=\"old-spice-guy-mustafa-swan-dive\" alt=\"old spice guy picture in shower\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-guy-mustafa-swan-dive.jpg\" width=\"450\" height=\"277\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-guy-mustafa-swan-dive.jpg 450w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-guy-mustafa-swan-dive-300x184.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<blockquote><p>Old Spice has 71 years of experience helping guys improve their mansmells with deodorant, bodywash, antiperspirant and fragrances.<\/p><\/blockquote>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4250 aligncenter\" title=\"old-spice-forks-spoons-mustafa\" alt=\"old spice guy twitter example\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-forks-spoons-mustafa.jpg\" width=\"519\" height=\"126\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-forks-spoons-mustafa.jpg 519w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-forks-spoons-mustafa-300x72.jpg 300w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/p>\n<h2>A Person is More Memorable than an Idea<\/h2>\n<p>What does Old Spice stand for? Do you know their mission statement? Do you know their product vision? Do you know their brand promise? Yeah, I don&#8217;t either.<\/p>\n<p>But, I sure remember the Old Spice Guy and his funny commercials. We&#8217;ll remember his persona &#8211; the Old Spice Persona.<\/p>\n<blockquote><p><strong>Lesson<\/strong>: embody the values and promise and vision and mission &#8211; in the person. We&#8217;ll remember the person and what the person stood for more easily than the ideas themselves.<\/p><\/blockquote>\n<h2><a href=\"https:\/\/www.amazon.com\/gp\/product\/B0017U073C?ie=UTF8&#038;ref_=sr_1_8&#038;s=hpc&#038;qid=1283343672&#038;sr=8-8&#038;linkCode=shr&#038;camp=213733&#038;creative=393185&#038;tag=sixsigma09-20\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4254 alignright\" title=\"old-spice-guy-shower-bubbles-mustafa\" alt=\"old spice guy using shampoo\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-guy-shower-bubbles-mustafa1.jpg\" width=\"179\" height=\"415\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-guy-shower-bubbles-mustafa1.jpg 179w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/old-spice-guy-shower-bubbles-mustafa1-129x300.jpg 129w\" sizes=\"(max-width: 179px) 100vw, 179px\" \/><\/a>Have Courage<\/h2>\n<p>Proctor &amp; Gamble is a very old company; while they are known for innovative products, by and large, they are conservative in their approach. Their departure from that with the Old Spice Guy shows courage and, it&#8217;s courageous effort that worked.<\/p>\n<blockquote><p><strong>Lesson<\/strong>: Have Courage.<\/p><\/blockquote>\n<h2>Teach Them and Let Them Govern Themselves<\/h2>\n<p>While the Old Spice Guy didn&#8217;t necessarily teach us anything, he gave us memorable, funny content that was shareable. And, that&#8217;s exactly what happened &#8211; millions of people shared the Old Spice Guy&#8217;s content &#8211; everywhere. And, no effort was made to stop the sharing &#8211; instead, it was encouraged.<\/p>\n<p>Consider these statistics from YouTube, Twitter, Facebook:<\/p>\n<ol>\n<li>Youtube &#8211; Channel Views: 11,634,739<\/li>\n<li>Youtube &#8211; Upload Views: 138,504,501<\/li>\n<li>Youtube &#8211; Subscribers: 166,425<\/li>\n<li>Twitter &#8211; 117,495 Followers<\/li>\n<li>Facebook &#8211; 821,102 Friends<\/li>\n<\/ol>\n<blockquote><p><strong>Lesson<\/strong>: In your Lean Implementation, give those you teach and mentor something to talk about and something to share &#8211; and allow them to share freely and take on a movement-type quality.<\/p><\/blockquote>\n<p>Consider the social media impact &#8211; it is huge. Viral, indeed. Here&#8217;s some data on the Old Spice videos &#8211; consider the Old Spice videos in relation to other historical viral videos within 24 hours below (source: Visible Measures):<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4256  aligncenter\" title=\"Old-Spice-Responses-Isaiah-Mustafa-24-Hours\" alt=\"old spice guy public relations\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/Old-Spice-Responses-Isaiah-Mustafa-24-Hours.jpg\" width=\"430\" height=\"300\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/Old-Spice-Responses-Isaiah-Mustafa-24-Hours.jpg 430w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/09\/Old-Spice-Responses-Isaiah-Mustafa-24-Hours-300x209.jpg 300w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/p>\n<p>We want our Lean efforts to take on a &#8220;viral&#8221; component, where lean becomes a movement of its own.<\/p>\n<h2>Old Spice Videos<\/h2>\n<p>Below are a few of the memorable Old Spice Videos that will entertain you and make you laugh.<\/p>\n<p>Old Spice | The Man Your Man Could Smell Like &#8211; we&#8217;re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.<\/p>\n<p><object width=\"520\" height=\"317\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/owGykVbfgUE?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"520\" height=\"317\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/owGykVbfgUE?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>Old Spice | Did You Know &#8211; don&#8217;t smell like sunsets and baby powder. Smell like jet fighters and punching.<\/p>\n<p><object width=\"520\" height=\"317\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/LpUrz9RvuPk?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"520\" height=\"317\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/LpUrz9RvuPk?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>Old Spice | Boat &#8211; use Old Spice and get ready for a manly moustache surprise.<\/p>\n<p><object width=\"520\" height=\"317\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/j7e_igiPIUI?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"520\" height=\"317\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/j7e_igiPIUI?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>Old Spice | should your man smell like an Old Spice Man?<\/p>\n<p><object width=\"520\" height=\"317\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/uLTIowBF0kE?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"520\" height=\"317\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/uLTIowBF0kE?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<h2>Old Spice Products Through History<\/h2>\n<p>Viewed from a historical context, the Old Spice brand is over 50 years old. Below are some Old Spice products through time.<\/p>\n<ul>\n<li>Old Spice Brass Razor Handle: This solid brass razor handle came as a gift set with Old Spice after shave cream, circa 1985.<\/li>\n<li>Old Spice Razor and Brush Stand: This porcelain rack held a brush and a razor &#8211; the Old Spice logo is on both the holder and the brush. The razor brass-plated heavy cast metal, circa 1980.<\/li>\n<li>Old Spice Razor and Travel Case, circa 1989.<\/li>\n<li>Old Spice Shaving Brush, circa 1970.<\/li>\n<li>Old Spice Leather Cologne, circa 1985 &#8211; 1991.<\/li>\n<\/ul>\n<div class=\"hreview\">\n<p style=\"float: right; margin: 0 0 1em 1em; text-align: right;\"><span class=\"fn\"><em>Old Spice<\/em> by Old Spice<\/span><br \/>\n<span class=\"reviewer\"><span class=\"fn\">Pete Abilla<\/span><\/span><br \/>\n<a class=\"url fn\" href=\"https:\/\/staging.opexlearning.com\/resources\/\">www.shmula.com<\/a><br \/>\n<span class=\"item\">Product Review<\/span><br \/>\n<abbr class=\"dtreviewed\" title=\"2010-08-31\">Aug 31, 2010<\/abbr><br \/>\n<span class=\"rating\">Rating: <span class=\"value\">5<\/span>\/<span class=\"best\">5<\/span><\/span><\/p>\n<div class=\"description\">\n<p>Buy Old Spice and you could smell like a jet fighter pilot, millionaire on a boat without a shirt, riding on horse.<\/p>\n<p class=\"summary\">Smell like a man, buy Old Spice.<\/p>\n<\/div>\n<\/div>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>We can find lean thinking almost everywhere &#8211; yes, even from the Old Spice Guy. Below are 5 lessons that all lean thinkers, six sigma practitioners, or folks in lean manufacturing can learn and apply in their work. No Explicit Invitation That&#8217;s right, at no time that I can remember does the Old Spice Guy [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":4260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>old spice guy isaiah mustafa<\/title>\n<meta name=\"description\" content=\"article on lessons learned from the old spice guy, viral videos, and branding, and lean and 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