{"id":4002,"date":"2010-09-06T06:54:41","date_gmt":"2010-09-06T13:54:41","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=4002"},"modified":"2016-09-19T12:27:58","modified_gmt":"2016-09-19T17:27:58","slug":"customer-development-company-building-standard-work","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/customer-development-company-building-standard-work\/4002\/","title":{"rendered":"Customer Development, Company Building, Standard Work"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>Once product market fit is achieved and traction is reached, then the next step in Customer Development is Company Building, which means that the goal then is to standardize and optimize and maintain a repeatable and reproducible way to make money.<\/p>\n<p><div align=\"center\">\r\n<table border=\"1\" cellpadding=\"5\">\r\n<tbody>\r\n<tr>\r\n<td style=\"text-align: center;\"><strong>4 Steps to the Epiphany Video Series<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<ul>\r\n\t<li><a title=\"customer and market risks video from steve blank\" href=\"https:\/\/staging.opexlearning.com\/resources\/the-lean-startup-customer-and-market-risks\/3980\/\">Customer and Market Risks<\/a><\/li>\r\n\t<li><a title=\"customer discovery explained by steve blank\" href=\"https:\/\/staging.opexlearning.com\/resources\/customer-discovery\/4008\/\">Customer Discover<\/a><\/li>\r\n\t<li><a title=\"customer development process from steve blank\" href=\"https:\/\/staging.opexlearning.com\/resources\/the-customer-development-process\/3988\/\">Customer Development Process<\/a><\/li>\r\n\t<li><a title=\"build your company by steve blank\" href=\"https:\/\/staging.opexlearning.com\/resources\/customer-development-company-building-standard-work\/4002\/\">Building a Company<\/a><\/li>\r\n\t<li><a title=\"organizational design in a startup\" href=\"https:\/\/staging.opexlearning.com\/resources\/startup-organizational-design-the-customer-development-team\/4013\/\">Startup Organizational Design<\/a><\/li>\r\n\t<li><a title=\"role of publicity in a startup\" href=\"https:\/\/staging.opexlearning.com\/resources\/publicity-and-the-lean-startup\/3998\/\">Publicity for your Startup<\/a><\/li>\r\n\t<li><a title=\"knowing your customer is important according to steve blank\" href=\"https:\/\/staging.opexlearning.com\/resources\/intimately-know-your-customer\/4017\/\">Know Your Customer<\/a><\/li>\r\n\t<li><a title=\"rethinking product development in a startup\" href=\"https:\/\/staging.opexlearning.com\/resources\/rethinking-product-development-a-customer-development-approach\/3973\/\">Rethinking Product Development<\/a><\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n&nbsp;<br \/>\n<BR><\/p>\n<div class=\"university-transcript\">\n<h2>Steve Blank Product Market Fit Transcript<\/h2>\n<p>The last step in customer development is about company building. And for me, company building is the Shakespearean tragedy of an entrepreneur. Anybody ever hear stories of entrepreneurs whose company have gone public and they&#8217;ve been thrown out of it. Oh, couple of hands, oh, lot of hands. It&#8217;s almost a lore in Silicon Valley. Gee, the VCs took their company away from them. Oh, they lost their company. Oh, they were great entrepreneurs, but then they brought in the suits. Almost a lore in Silicon Valley. Turns out, that what most entrepreneurs don&#8217;t understand is when companies are becoming successful, all the skills that made them great entrepreneurs may or may not be useful in the next phase of a company, and in turn, scare the heck out of investors, because while you might be great at starting and finding new businesses, typically when you company gets to this phase, you&#8217;re growing the business, and you&#8217;re doing something repeatable and scale-able. Might not be the same skills that worked early on. And I call it the Shakespearean tragedy is because world class entrepreneurs here are not necessarily the same people who built the company. And yet another irony is the largest technology companies are run by their founders &#8212; Microsoft, Oracle, Jobs at Apple. Interesting conundrum, but then there&#8217;s a gap in between.\n<\/p><\/div>\n<p>From a Lean perspective, this approach is called <a title=\"standard work, kaizen\" href=\"https:\/\/staging.opexlearning.com\/resources\/no-standard-then-no-kaizen\/2035\/\">Standard Work<\/a>.<\/p>\n<div align=\"center\"><object width=\"640\" height=\"360\"><param name=\"movie\" value=\"\/\/www.youtube.com\/v\/NXR_O_Hwuws?hl=en_US&amp;version=3&amp;rel=0\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed src=\"\/\/www.youtube.com\/v\/NXR_O_Hwuws?hl=en_US&amp;version=3&amp;rel=0\" type=\"application\/x-shockwave-flash\" width=\"640\" height=\"360\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.amazon.com\/gp\/product\/0976470705?ie=UTF8&#038;ref_=sr_1_1&#038;s=books&#038;qid=1282662643&#038;sr=8-1&#038;linkCode=shr&#038;camp=213733&#038;creative=393173&#038;tag=sixsigma09-20\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3714 aligncenter\" title=\"four-steps-to-epiphany\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/08\/four-steps-to-epiphany.jpg\" alt=\"steve blank, customer development\" width=\"490\" height=\"248\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/08\/four-steps-to-epiphany.jpg 490w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2010\/08\/four-steps-to-epiphany-300x151.jpg 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/a><\/p>\n<\/div>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Once product market fit is achieved and traction is reached, then the next step in Customer Development is Company Building, which means that the goal then is to standardize and optimize and maintain a repeatable and reproducible way to make money. Steve Blank Product Market Fit Transcript The last step in customer development is about [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":11655,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[16,697],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Development and Company Building<\/title>\n<meta name=\"description\" content=\"Customer Development and Company Building is needed to grow the company through 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