{"id":394,"date":"2007-05-10T05:58:25","date_gmt":"2007-05-10T12:58:25","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/394\/queueing-psychology-at-the-gas-pump"},"modified":"2014-10-04T00:14:50","modified_gmt":"2014-10-04T05:14:50","slug":"queueing-psychology-at-the-gas-pump","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/","title":{"rendered":"Waiting in Line to Pump Gas Doesn&#8217;t Feel Long When You Watch TV"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>More and more gas stations have television displays that play commercials and T.V. shows as you pump gas.\u00a0 While the primary motivation for these firms is to increase brand awareness through commercialization and penetration, this entertain-while-you-wait is also a manifestation of <a title=\"queueing psychology\" href=\"https:\/\/staging.opexlearning.com\/resources\/queueing-theory\/\">Queueing Psychology<\/a>.<\/p>\n<p>There are a few key behavioral responses or reactions to queues, or waiting.\u00a0 Below are the propositions for the Psychology of Queueing:<\/p>\n<ol>\n<li>Unoccupied time feels longer than occupied time.<\/li>\n<li>Process-waits feel longer than in-process waits.<\/li>\n<li>Anxiety makes waits seem longer.<\/li>\n<li>Uncertain waits seem longer than known, finite waits.<\/li>\n<li>Unfair waits are longer than equitable waits.<\/li>\n<li>The more valuable the service, the longer the customer is willing to wait.<\/li>\n<li>Solo waits feel longer than group waits.<\/li>\n<\/ol>\n<p>The gas pump process inevitably requires that we wait.\u00a0 In many ways, this is a very smart move by both the gas companies and also the companies that provide the entertainment service.\u00a0 A few questions:<\/p>\n<ul>\n<li>The television play doesn&#8217;t begin until the gas begins to pump.\u00a0 I wonder how long the average time to pump gas?<\/li>\n<li>From the brand awareness and penetration side, the average time to pump gas is an important input.\u00a0 It gives the entertainment companies an idea of how long and how shocking or interesting the commercials or entertainment vehicles need to be.<\/li>\n<\/ul>\n<p>Whether or not this approach will actually yield revenue for anybody, it&#8217;s an interesting manifestation of Queueing Psychology.<\/p>\n<p>Below is a picture of two guys watching a show while waiting for their gas to stop pumping:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15187\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/gas-pump-waiting.jpg\" alt=\"pumping gas and waiting in line\" width=\"250\" height=\"195\" \/><\/p>\n<div><\/div>\n<p>Below is a photo of a lady multi-tasking: she&#8217;s watching a show while she is about to pump gas:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15189\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/waiting-at-gas-pump-queueing.jpg\" alt=\"waiting in line to pump gasoline\" width=\"250\" height=\"376\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/waiting-at-gas-pump-queueing.jpg 250w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/waiting-at-gas-pump-queueing-199x300.jpg 199w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<div><\/div>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>More and more gas stations have television displays that play commercials and T.V. shows as you pump gas.\u00a0 While the primary motivation for these firms is to increase brand awareness through commercialization and penetration, this entertain-while-you-wait is also a manifestation of Queueing Psychology. There are a few key behavioral responses or reactions to queues, or [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":9703,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[29],"tags":[641,643,642,640],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Waiting in Line to Pump Gas<\/title>\n<meta name=\"description\" content=\"Waiting in Line to Pump Gas doesn&#039;t feel as long when you&#039;re watching tv.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waiting in Line to Pump Gas\" \/>\n<meta property=\"og:description\" content=\"Waiting in Line to Pump Gas doesn&#039;t feel as long when you&#039;re watching tv.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/\" \/>\n<meta property=\"og:site_name\" content=\"OpEx Learning\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/get.shmula\" \/>\n<meta property=\"article:published_time\" content=\"2007-05-10T12:58:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-04T05:14:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/gas-station-oil-prices.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Uday Kawar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shmula\" \/>\n<meta name=\"twitter:site\" content=\"@shmula\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Uday Kawar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/\",\"name\":\"Waiting in Line to Pump Gas\",\"isPartOf\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/gas-station-oil-prices.jpg\",\"datePublished\":\"2007-05-10T12:58:25+00:00\",\"dateModified\":\"2014-10-04T05:14:50+00:00\",\"author\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#\/schema\/person\/9335b5223b67189b35bda7d6be11c3fd\"},\"description\":\"Waiting in Line to Pump Gas doesn't feel as long when you're watching tv.\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/#primaryimage\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/gas-station-oil-prices.jpg\",\"contentUrl\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/gas-station-oil-prices.jpg\",\"width\":480,\"height\":640,\"caption\":\"oil and gas prices, gas station\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.opexlearning.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Queueing Theory\",\"item\":\"https:\/\/staging.opexlearning.com\/resources\/queueing-theory-posts\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Waiting in Line to Pump Gas Doesn&#8217;t Feel Long When You Watch TV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#website\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/\",\"name\":\"OpEx Learning\",\"description\":\"Lean Six Sigma. Simplified.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.opexlearning.com\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#\/schema\/person\/9335b5223b67189b35bda7d6be11c3fd\",\"name\":\"Uday Kawar\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Waiting in Line to Pump Gas","description":"Waiting in Line to Pump Gas doesn't feel as long when you're watching tv.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Waiting in Line to Pump Gas","og_description":"Waiting in Line to Pump Gas doesn't feel as long when you're watching tv.","og_url":"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/","og_site_name":"OpEx Learning","article_publisher":"https:\/\/www.facebook.com\/get.shmula","article_published_time":"2007-05-10T12:58:25+00:00","article_modified_time":"2014-10-04T05:14:50+00:00","og_image":[{"width":480,"height":640,"url":"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/gas-station-oil-prices.jpg","type":"image\/jpeg"}],"author":"Uday Kawar","twitter_card":"summary_large_image","twitter_creator":"@shmula","twitter_site":"@shmula","twitter_misc":{"Written by":"Uday Kawar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/","url":"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/","name":"Waiting in Line to Pump Gas","isPartOf":{"@id":"https:\/\/staging.opexlearning.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/#primaryimage"},"image":{"@id":"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/gas-station-oil-prices.jpg","datePublished":"2007-05-10T12:58:25+00:00","dateModified":"2014-10-04T05:14:50+00:00","author":{"@id":"https:\/\/staging.opexlearning.com\/resources\/#\/schema\/person\/9335b5223b67189b35bda7d6be11c3fd"},"description":"Waiting in Line to Pump Gas doesn't feel as long when you're watching tv.","breadcrumb":{"@id":"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/#primaryimage","url":"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/gas-station-oil-prices.jpg","contentUrl":"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/05\/gas-station-oil-prices.jpg","width":480,"height":640,"caption":"oil and gas prices, gas station"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.opexlearning.com\/resources\/queueing-psychology-at-the-gas-pump\/394\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.opexlearning.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Queueing Theory","item":"https:\/\/staging.opexlearning.com\/resources\/queueing-theory-posts\/"},{"@type":"ListItem","position":3,"name":"Waiting in Line to Pump Gas Doesn&#8217;t Feel Long When You Watch TV"}]},{"@type":"WebSite","@id":"https:\/\/staging.opexlearning.com\/resources\/#website","url":"https:\/\/staging.opexlearning.com\/resources\/","name":"OpEx Learning","description":"Lean Six Sigma. Simplified.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.opexlearning.com\/resources\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.opexlearning.com\/resources\/#\/schema\/person\/9335b5223b67189b35bda7d6be11c3fd","name":"Uday Kawar"}]}},"_links":{"self":[{"href":"https:\/\/staging.opexlearning.com\/resources\/wp-json\/wp\/v2\/posts\/394"}],"collection":[{"href":"https:\/\/staging.opexlearning.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.opexlearning.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.opexlearning.com\/resources\/wp-json\/wp\/v2\/users\/12327"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.opexlearning.com\/resources\/wp-json\/wp\/v2\/comments?post=394"}],"version-history":[{"count":0,"href":"https:\/\/staging.opexlearning.com\/resources\/wp-json\/wp\/v2\/posts\/394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.opexlearning.com\/resources\/wp-json\/wp\/v2\/media\/9703"}],"wp:attachment":[{"href":"https:\/\/staging.opexlearning.com\/resources\/wp-json\/wp\/v2\/media?parent=394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.opexlearning.com\/resources\/wp-json\/wp\/v2\/categories?post=394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.opexlearning.com\/resources\/wp-json\/wp\/v2\/tags?post=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}