{"id":32889,"date":"2021-11-16T12:46:32","date_gmt":"2021-11-16T17:46:32","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=32889"},"modified":"2021-11-16T12:46:32","modified_gmt":"2021-11-16T17:46:32","slug":"how-can-six-sigma-improve-your-marketing","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/how-can-six-sigma-improve-your-marketing\/32889\/","title":{"rendered":"How Can Six Sigma Improve Your Marketing"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2021\/11\/marketing.jpg\" alt=\"six sigma improve your marketing\" width=\"800\" height=\"533\" class=\"size-full wp-image-32890 aligncenter\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2021\/11\/marketing.jpg 800w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2021\/11\/marketing-300x200.jpg 300w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2021\/11\/marketing-768x512.jpg 768w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2021\/11\/marketing-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Not many marketers would consider Six Sigma as a means of improving their marketing process. And it is no surprise since Six Sigma is mostly known in the manufacturing industry. The methodology is a disciplined and structured approach that uses various tools and techniques to make processes better.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">One of those tools is DMAIC, which stands for Define, Measure, Analyze, Improve, Control. You can use DMAIC to improve your marketing strategy, and here\u2019s how.<\/span><\/p>\n<h2 dir=\"ltr\"><span style=\"font-weight: 400;\">Define<\/span><\/h2>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">The Define phase is where you identify the needs of your target market. Doing this is a matter of researching the market, and this information will reveal what prospects find appealing about the product or service you\u2019re offering. You can then use this information to formulate an effective marketing strategy that will deliver results.<\/span><\/p>\n<h2 dir=\"ltr\"><span style=\"font-weight: 400;\">Measure<\/span><\/h2>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">In the Measure phase, you\u2019ll collect and measure data to ascertain the performance of the current marketing process. This will give you a clear picture of the current marketing efforts, allowing you to measure them against critical performance measures and KPIs. It is important to use the tools that will help capture the data accurately.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">For example, you can use Google Analytics to see the number of visitors, session duration, top traffic source, conversion rate and bounce rate. Once the metrics have been collected, you can form a baseline for performance. This is what you\u2019ll use for comparison after improvements have been made.<\/span><\/p>\n<h2 dir=\"ltr\"><span style=\"font-weight: 400;\">Analyze<\/span><\/h2>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">By analyzing the data from the previous, you can zero in on areas in the marketing process that could use improvement. Here you can use Six Sigma tools like the 5 Whys to identify the root cause of the marketing strategy underperformance. Furthermore, statistical tools like hypothesis testing can verify if you\u2019re looking at the right cause.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Finding the root cause of the problem is important because eliminating it means the issue goes away for good. Anything less and the problem has a high chance of recurring at best, or you end up wasting resources fixing the wrong thing at worst.<\/span><\/p>\n<h2 dir=\"ltr\"><span style=\"font-weight: 400;\">Improve<\/span><\/h2>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">With the root cause identified, it is time to eliminate it from the marketing process. For example, it could be that the marketing strategy is geared towards improving a website\u2019s conversion rate, and you\u2019ve discovered that the website has too many distractions that take people out of the experience. That means minimizing the distractions can maximize focus, allowing visitors to make it to the end of your website\u2019s sales funnel.<\/span><\/p>\n<h2 dir=\"ltr\"><span style=\"font-weight: 400;\">Control<\/span><\/h2>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Control involves constantly analyzing the results and making further improvements. Six Sigma means you\u2019re committed to ensuring that the previous problems don\u2019t find other ways of creeping back into the process. It is not enough to complete the DMAIC once and call it a success; it is a long-term commitment.<\/span><\/p>\n<h2 dir=\"ltr\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">If you\u2019re experiencing a low ROI with your current marketing strategy, it might be time to consider using Six Sigma to improve it. By using DMAIC, you can systematically remove elements that are causing your marketing strategy to underperform. It is not just something that manufacturers can use, but everyone, even marketers.<\/span><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Not many marketers would consider Six Sigma as a means of improving their marketing process. And it is no surprise since Six Sigma is mostly known in the manufacturing industry. The methodology is a disciplined and structured approach that uses various tools and techniques to make processes better.\u00a0 One of those tools is DMAIC, which [&hellip;]<\/p>\n","protected":false},"author":5916,"featured_media":32890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[17],"tags":[1030,705,711],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Can Six Sigma Improve Your Marketing -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can Six Sigma Improve Your Marketing -\" \/>\n<meta property=\"og:description\" content=\"&gt; Not many marketers would consider Six Sigma as a means of improving their marketing process. And it is no surprise since Six Sigma is mostly known in the manufacturing industry. The methodology is a disciplined and structured approach that uses various tools and techniques to make processes better.\u00a0 One of those tools is DMAIC, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.opexlearning.com\/resources\/how-can-six-sigma-improve-your-marketing\/32889\/\" \/>\n<meta property=\"og:site_name\" content=\"OpEx Learning\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/get.shmula\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-16T17:46:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2021\/11\/marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OpEx Learning Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shmula\" \/>\n<meta name=\"twitter:site\" content=\"@shmula\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OpEx Learning Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/how-can-six-sigma-improve-your-marketing\/32889\/\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/how-can-six-sigma-improve-your-marketing\/32889\/\",\"name\":\"How Can Six Sigma Improve Your Marketing -\",\"isPartOf\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/how-can-six-sigma-improve-your-marketing\/32889\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/how-can-six-sigma-improve-your-marketing\/32889\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2021\/11\/marketing.jpg\",\"datePublished\":\"2021-11-16T17:46:32+00:00\",\"dateModified\":\"2021-11-16T17:46:32+00:00\",\"author\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#\/schema\/person\/882e7fc64614365d5c9d5bac490c5cc5\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/how-can-six-sigma-improve-your-marketing\/32889\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.opexlearning.com\/resources\/how-can-six-sigma-improve-your-marketing\/32889\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/how-can-six-sigma-improve-your-marketing\/32889\/#primaryimage\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2021\/11\/marketing.jpg\",\"contentUrl\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2021\/11\/marketing.jpg\",\"width\":800,\"height\":533,\"caption\":\"six sigma improve your marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/how-can-six-sigma-improve-your-marketing\/32889\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.opexlearning.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Six Sigma\",\"item\":\"https:\/\/staging.opexlearning.com\/resources\/six-sigma\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Can Six Sigma Improve Your Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#website\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/\",\"name\":\"OpEx Learning\",\"description\":\"Lean Six Sigma. 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