{"id":290,"date":"2007-01-06T23:35:33","date_gmt":"2007-01-07T06:35:33","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/290\/simplify-your-product-design"},"modified":"2016-11-14T03:49:06","modified_gmt":"2016-11-14T08:49:06","slug":"simplify-your-product-design","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/simplify-your-product-design\/290\/","title":{"rendered":"Book Review: The Inmates are Running the Asylum"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>It&#8217;s scary to think of <a title=\"don't talk to inmates\" href=\"https:\/\/staging.opexlearning.com\/resources\/genchi-genbutsu-dont-talk-to-the-inmates-part-6\/2930\/\">inmates<\/a> running the asylum.<\/p>\n<div align=\"center\">\r\n<table border=\"1\" cellpadding=\"5\">\r\n<tbody>\r\n<tr>\r\n<td style=\"text-align: center;\" colspan=\"2\"><strong>Other Book Reviews You Might Enjoy<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<ul>\r\n\t<li><a title=\"toyota mindset, taiichi ohno book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/toyota-mindset-commandments-taiichi-ohno\/7715\/\">The Toyota Mindset<\/a><\/li>\r\n\t<li><a title=\"A visual factory, book review on lean\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-the-visual-factory\/4352\/\">A Visual Factory<\/a><\/li>\r\n\t<li><a title=\"follow the learner, book review on lean\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-follow-the-learner-the-role-of-a-leader-in-creating-a-lean-culture\/4624\/\">Follow the Learner<\/a><\/li>\r\n\t<li><a title=\"kaizen and the art of creative thinking, book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-kaizen-and-the-art-of-creative-thinking\/4617\/\">Kaizen and the Art of Creative Thinking<\/a><\/li>\r\n\t<li><a title=\"whaddaya mean i gotta be lean book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-whaddaya-mean-i-gotta-be-lean\/3813\/\">Whaddaya Mean I Gotta Be Lean<\/a><\/li>\r\n\t<li><a title=\"5s for healthcare book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-clinical-5s-for-healthcare\/3452\/\">Clinical 5S for Healthcare<\/a><\/li>\r\n\t<li><a title=\"inmates are running the asylum book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/simplify-your-product-design\/290\/\">The Inmates Are Running the Asylum<\/a><\/li>\r\n\t<li><a title=\"33 strategies of war book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-the-33-strategies-of-war\/220\/\">33 Strategies of War<\/a><\/li>\r\n<\/ul>\r\n<\/td>\r\n<td>\r\n<ul>\r\n\t<li><a title=\"lean manufacturing a plant floor guide, book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-lean-manufacturing-a-plant-floor-guide\/4864\/\">Lean Manufacturing: A Plant Floor Guide<\/a><\/li>\r\n\t<li><a title=\"book review on best service is no service\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-the-best-service-is-no-service\/4347\/\">Best Service is No Service<\/a><\/li>\r\n\t<li><a title=\"lean six sigma logistics book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-lean-six-sigma-logistics\/4379\/\">Lean Six Sigma Logistics<\/a><\/li>\r\n\t<li><a title=\"implementing six sigma book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-implementing-six-sigma\/4372\/\">Implementing Six Sigma<\/a><\/li>\r\n\t<li><a title=\"steve blank, four steps to the epiphany book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/the-lean-startup-and-customer-development\/3428\/\">Four Steps to the Epiphany<\/a><\/li>\r\n\t<li><a title=\"five dysfunctions of a team, excellent book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/chime-in-comes-before-buy-in\/389\/\">5 Dysfunctions of a Team<\/a><\/li>\r\n\t<li><a title=\"venture capital and private equity, book review\" href=\"https:\/\/staging.opexlearning.com\/resources\/book-review-11252006\/261\/\">Venture Capital and Private Equity<\/a><\/li>\r\n\t<li><a title=\"book review of implementing lean software development\" href=\"https:\/\/staging.opexlearning.com\/resources\/12-questions-with-mary-poppendieck\/183\/\">Implementing Lean Software Development<\/a><\/li>\r\n<\/ul>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n&nbsp;\n<p>My earlier post titled, <a title=\"shmula.com, complexity\" href=\"https:\/\/staging.opexlearning.com\/resources\/good-complexity-bad-complexity\/269\/\">Good Complexity, Bad Complexity<\/a>, I discuss a few case studies where produce and process complexity can be good, and where it can be bad. One of the areas in which a balance needs to be had between a rich feature set and low maintentance and manfucting overhead is in how we design our products.<\/p>\n<p>On the one hand, if you have offer too many features in your product, it can lead to <a title=\"shmula.com, featuritis\" href=\"https:\/\/staging.opexlearning.com\/resources\/focus-on-the-customer\/158\/\">featuritis<\/a>, which results in very unhappy customers, high maintenance and manufacturing costs, and eventually a slowly-dying and eventually dead product. On the other hand, if you have a product that has a feature set that doesn&#8217;t satisfy, yet has very low manufacturing and maintenance costs, that product, too, will eventually die. What we need is balance.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.amazon.com\/gp\/product\/0672326140?ie=UTF8&#038;ref_=sr_1_1&#038;s=books&#038;qid=1282192581&#038;sr=1-1&#038;linkCode=shr&#038;camp=213733&#038;creative=393189&#038;tag=sixsigma09-20\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3852 aligncenter\" title=\"inmates-are-running-the-asylum-alan-cooper\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/01\/inmates-are-running-the-asylum-alan-cooper.jpg\" alt=\"\" width=\"471\" height=\"267\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/01\/inmates-are-running-the-asylum-alan-cooper.jpg 523w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/01\/inmates-are-running-the-asylum-alan-cooper-300x170.jpg 300w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><\/a><\/p>\n<p>The Product Design determines ~75% of the maintenance and manufacturing costs of your product, whether it be a consumer packaged good, a software product, a widget, or any physical or virtual product &#8212; there&#8217;s going to be some maintenance and manfucturing costs involved. The way you design it will determine the costs on maintaining it and building it. The key, then, is to design quality in the manufacturing, and also to take advantage of some very basic industrial engineering tenets, <strong>simplicity principles<\/strong>, and here they are:<\/p>\n<p><strong>Emphasize Commonality<\/strong><\/p>\n<ol>\n<li>Modularity: Group like-functional elements in logical and seperate assemblies and sub-assemblies that share common elements. In software, we call this a base class that one can instantiate into something more specific. For example, a base class could be a car, made of metal and plastic; one could then instantiate that class and inherit the common pieces (metal, plastic, etc.) but instantiate it into a car with specific attributes such as color, shape, or engine type. The same approach can be taken with other product types too &#8212; in healthcare, an health insurance type can inherit common items from a more generic health insurance type &#8212; it&#8217;s an instantiated version of the parent insurance type. You get the point.<\/li>\n<li>Platforms: A platform is any unit &#8212; module, set of modules &#8212; that serves as a base for multiple end products. This notion of Platform is extending the Modularity concept a little bit, and making it into a family of modular pieces with different functional goals. BUT, multiple end products can use their services, tasks, and reusability in multiple offerings. For example, a car maker can collapse several designs into just a few, build common manufacturing lines that are shareable between multiple car types.<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.amazon.com\/gp\/product\/0672326140?ie=UTF8&#038;ref_=sr_1_1&#038;s=books&#038;qid=1282192581&#038;sr=1-1&#038;linkCode=shr&#038;camp=213733&#038;creative=393189&#038;tag=sixsigma09-20\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3852 aligncenter\" title=\"inmates-are-running-the-asylum-alan-cooper\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/01\/inmates-are-running-the-asylum-alan-cooper.jpg\" alt=\"\" width=\"471\" height=\"267\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/01\/inmates-are-running-the-asylum-alan-cooper.jpg 523w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/01\/inmates-are-running-the-asylum-alan-cooper-300x170.jpg 300w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><\/a><\/p>\n<p>A focus on Commonality leads to the following benefits:<\/p>\n<ul>\n<li>Improved efficiency through sharing of common processes and parts.<\/li>\n<li>Reduced lead-time, resulting in quicker time-to-market.<\/li>\n<li>Reduced working capital investments (and reduced intellectual capital requirements).<\/li>\n<li>Defect reduction.<\/li>\n<li>Flexibility in operations.<\/li>\n<li>Better use of resources.<\/li>\n<\/ul>\n<p>Once commonality is achieved, the goal, then, is to focus on differences &#8212; in differentiation of the product (the instantiation piece). If your offerings are 90% similar, then you can better focus on the 10% that will add value in differentiation or customization for the customer.<\/p>\n<p><strong>Reuse &amp; Recycling<\/strong><\/p>\n<p>Once you have a base class or platform, then creating new products would allow you to determine the &#8220;backwards compatibility&#8221; of the new product &#8212; that is, reusing the current manufacturing lines, parts, code to create the new product. The design question, then, is spent determining the customization and differentiation of the new product from the family of products. Code reuse; manufacturing reuse; and, service reuse &#8212; helps to reduce dramatically the time-to-market of the new product and costs.<\/p>\n<p style=\"text-align: center;\">\n<p><strong>Design for Manufacture and Assembly<\/strong><\/p>\n<p>This is basic engineering stuff, but one that hasn&#8217;t really made it into the mainstream yet.<\/p>\n<ol>\n<li>Design for Assembly: Design teams considers the parts involved and attempts to reduce it through consolidation of parts or the elimination thereof. Does part x need to be seperate or part of assembly x? Questions like this helps to simplify design at the outset.<\/li>\n<li>Design for Manufacture: This step investigates process and assembly issues and attempts to optimize parts design. Material or hardware is selected at this step and tooling corrections are made.<\/li>\n<li>Design for Service: This part involves designing products for efficient maintenance and repair and upgrades. It establishes a disassembly sequence to service an item, identified items that must be discarded or replaced for specific service, tasks, assesses the degree of difficulty when servicing specific items, and generates a reassembly sequence and time estimate.<\/li>\n<li>Design for Environment: This step helps to quantify a design in terms of cost and environmental impact, ensuring that products can be disposed of responsibly after use. There might be a ROI analysis on financial returns, costs, and environmental impact.<\/li>\n<\/ol>\n<p><strong>Inmates are Running The Asylum<\/strong><\/p>\n<p>In Cooper&#8217;s book, <a href=\"http:\/\/www.amazon.com\/gp\/product\/0672326140?ie=UTF8&amp;tag=sixsigma09-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0672326140\">The Inmates Are Running the Asylum<\/a>, he points correctly that products &#8212; both software and hard-goods &#8212; are <a href=\"https:\/\/staging.opexlearning.com\/resources\/good-complexity-bad-complexity\/269\/\">over-complicated<\/a> and are truly not making our life any easier. Most products wreak of <a href=\"https:\/\/staging.opexlearning.com\/resources\/focus-on-the-customer\/158\/\">featuritis<\/a> or are laden with much <a href=\"https:\/\/staging.opexlearning.com\/resources\/what-is-waste\/223\/\">non-value added complexity<\/a>. Let&#8217;s get back to making life easier by producing better, customer-focused products. Let&#8217;s produce products that are simple, yet value-adding; <a href=\"https:\/\/staging.opexlearning.com\/resources\/shmula-on-ethnography-and-product-design\/144\/\">elegant, yet pragmatic<\/a>.<\/p>\n<p style=\"text-align: center;\">\n<p><object width=\"520\" height=\"415\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/sNWBnCazIcU?fs=1&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"520\" height=\"415\" src=\"http:\/\/www.youtube.com\/v\/sNWBnCazIcU?fs=1&amp;hl=en_US&amp;rel=0\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s scary to think of inmates running the asylum. My earlier post titled, Good Complexity, Bad Complexity, I discuss a few case studies where produce and process complexity can be good, and where it can be bad. One of the areas in which a balance needs to be had between a rich feature set and [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":3852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[382],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inmates are Running the Asylum, by Alan Cooper Review<\/title>\n<meta name=\"description\" content=\"book review on The Inmates are Running the Asylum, by Alan Cooper. Great book on design\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inmates are Running the Asylum, by Alan Cooper Review\" \/>\n<meta property=\"og:description\" content=\"book review on The Inmates are Running the Asylum, by Alan Cooper. Great book on design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.opexlearning.com\/resources\/simplify-your-product-design\/290\/\" \/>\n<meta property=\"og:site_name\" content=\"OpEx Learning\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/get.shmula\" \/>\n<meta property=\"article:published_time\" content=\"2007-01-07T06:35:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-14T08:49:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/01\/inmates-are-running-the-asylum-alan-cooper.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"523\" \/>\n\t<meta property=\"og:image:height\" content=\"297\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Uday Kawar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shmula\" \/>\n<meta name=\"twitter:site\" content=\"@shmula\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Uday Kawar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/simplify-your-product-design\/290\/\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/simplify-your-product-design\/290\/\",\"name\":\"Inmates are Running the Asylum, by Alan Cooper Review\",\"isPartOf\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/simplify-your-product-design\/290\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/simplify-your-product-design\/290\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2007\/01\/inmates-are-running-the-asylum-alan-cooper.jpg\",\"datePublished\":\"2007-01-07T06:35:33+00:00\",\"dateModified\":\"2016-11-14T08:49:06+00:00\",\"author\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#\/schema\/person\/9335b5223b67189b35bda7d6be11c3fd\"},\"description\":\"book review on The Inmates are Running the Asylum, by Alan Cooper. 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