{"id":21482,"date":"2016-11-21T02:46:18","date_gmt":"2016-11-21T07:46:18","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=21482"},"modified":"2016-11-21T02:46:18","modified_gmt":"2016-11-21T07:46:18","slug":"using-lean-startup-for-greater-social-impact","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/using-lean-startup-for-greater-social-impact\/21482\/","title":{"rendered":"Using Lean Startup for Greater Social Impact"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><em>The following guest article was written by Jordan Rosenfeld, contributor for <a href=\"http:\/\/leanstartup.co\/2016-conference\/\" target=\"_blank\"><span class=\"il\">Lean<\/span> <span class=\"il\">Startup<\/span> Co.<\/a><\/em><\/p>\n<p dir=\"ltr\">The exponential speed of technological change has been a boon for nonprofits. Thanks to the digital tools at our fingertips, organizations in the social sector can immediately test the impact of their work, says Michel Gelobter, author of\u00a0<a href=\"https:\/\/www.amazon.com\/Lean-Startups-Social-Change-Revolutionary\/dp\/1626561494\/ref=as_li_ss_tl?ie=UTF8&amp;qid=1479714225&amp;sr=8-3-fkmr2&amp;keywords=lean+startups+for+social+change&amp;linkCode=ll1&amp;tag=shmula09-20&amp;linkId=6e784a8a70a90926696baff6da2082bc\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/leanstartup.us5.list-manage1.com\/track\/click?u%3Dfd59864cb47a1a93c0b804201%26id%3D5eaa667ed7%26e%3D84a3b262d8&amp;source=gmail&amp;ust=1479800041477000&amp;usg=AFQjCNFrhISxzSCCocqTlpJCJorLq0hB2g\"><span class=\"il\">Lean\u00a0<\/span><span class=\"il\">Startups<\/span> for Social Change<\/a>. This enables them to get information about and appeal to their target audiences more effectively. The key has been introducing nonprofits to the <span class=\"il\">Lean<\/span> <span class=\"il\">Startup<\/span> methodology, which Gelobter says was his impetus for writing his book. No one in the social sector knew anything about how <span class=\"il\">Lean<\/span> <span class=\"il\">Startup<\/span> was driving the explosive growth we saw in tech companies, and explosive innovation we saw in bigger companies like GE or Intuit,\u009d he says in a in an interview after his talk at <span class=\"il\">Lean<\/span> <span class=\"il\">Startup<\/span> Week.<\/p>\n<p><span style=\"color: #000000;\"><strong><span color=\"#ed6e27\">Testing the Products\u009d Nonprofits Offer &amp; Measuring Their Impact<\/span><\/strong><\/span><\/p>\n<p>Gelobter says it may not seem intuitive to apply <span class=\"il\">Lean<\/span> <span class=\"il\">Startup<\/span> to nonprofits since you get no price signal in the social sector,\u009d but he points out that the strategies are actually really valuable when you get into the innovation mindset. For example, he suggests thinking about target outcomes (such as limiting the spread of HIV by providing clean needles to an infected population, or reducing a carbon footprint) as products,\u009d which you can then create MVPs for and experiment with from there.<\/p>\n<p>As an example, Gelobter was asked to design a mechanism for the community to express concern to police about gun violence in Chicago. You really have to build a tool or product that drives more of that dialogue,\u009d he says. Gelobter went in asking, Will they be able to create a product that can test whether the groups will work together?\u009d In this case, the product\u009d was a meeting between the community and the police; community leaders modeled six different ways of working together, from the practical to the creative, each one a different way to make strides toward the goal. Gelobter says it was incredibly effective at building communication.<\/p>\n<p>Another aspect of <span class=\"il\">Lean<\/span> <span class=\"il\">Startup<\/span> that translates from the private to the social sector is the emphasis on listening to the customer\u201dand making that a priority as you build as test your products.\u009d Good social change practice involves listening,\u009d says Gelobter, adding that mastering empathy for your target demographic is a valuable skill across sectors, whether you&#8217;re promoting sponsorships or solving lethal issues. Sales is a lot easier when you&#8217;ve spent 20 years listening to communities about some of their most important life and death problems,\u009d he says.<\/p>\n<p><span style=\"color: #000000;\"><strong><span color=\"#ed6e27\">Learning from Failures is Crucial\u201dEven in Matters of Life and Death<\/span><\/strong><\/span><\/p>\n<p>Nonprofits have a slight advantage over the for-profit sector because they focus on driving a solution that people need,\u009d says Gelobter, whereas in the commercial world it&#8217;s easy to have a cool idea that nobody really wants.\u009d Of course, in the social sector the customer is often not the one paying for the service, but benefiting from it. Yet he makes clear, You still have to deliver value to people, even if they&#8217;re not paying for it.\u009d<\/p>\n<p><span class=\"il\">Lean<\/span> <span class=\"il\">Startup<\/span> principles can go a long way toward helping nonprofits understand the role of experimentation\u201dand to learn from failures as quickly as possible when the margin for error is small. In many cases, big issues\u201dranging from human lives to education and climate change\u201dare at stake. This is where Gelobter stresses the importance of innovation accounting. Raising up explicitly the metrics of what community and social change people do, and optimizing those metrics in the way that innovation accounting can, has the most potential for really transformative work,\u009d he says.<\/p>\n<p>Ultimately, the biggest challenge for any nonprofit, he suggests, is to be bold in how they validate their hypothesis. [You have to] think innovatively about how to come as close to a real test of behavioral change or an adopted decision as you can,\u009d he says. He refers to <span class=\"il\">Lean<\/span> <span class=\"il\">Startup<\/span> as the science of demand\u009d and adds that since we&#8217;re getting very good at understanding what people need due to technology,\u009d there is every opportunity for nonprofits to be as successful as organizations in the for-profit sector.<\/p>\n<p>You can\u00a0<a href=\"http:\/\/leanstartup.us5.list-manage.com\/track\/click?u=fd59864cb47a1a93c0b804201&amp;id=e7ce413ae0&amp;e=84a3b262d8\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/leanstartup.us5.list-manage.com\/track\/click?u%3Dfd59864cb47a1a93c0b804201%26id%3De7ce413ae0%26e%3D84a3b262d8&amp;source=gmail&amp;ust=1479800041477000&amp;usg=AFQjCNFTk43GRUYp7Uapm4GvUaeK7UFvlQ\">watch Michel Gelobter&#8217;s f<\/a><a href=\"https:\/\/leanstartup.wistia.com\/medias\/kouuwpmnlw\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/leanstartup.us5.list-manage.com\/track\/click?u%3Dfd59864cb47a1a93c0b804201%26id%3De9d7286d04%26e%3D84a3b262d8&amp;source=gmail&amp;ust=1479800041477000&amp;usg=AFQjCNGpxiBp8aWcR8KuVs79pEgBS5BCRQ\">ull talk at <span class=\"il\">Lean<\/span><span class=\"il\">Startup<\/span> Week 2016 here<\/a>, or click the video image below.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/leanstartup.wistia.com\/medias\/kouuwpmnlw\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2016\/11\/LeanStartupSocialGoodVideo.jpg\" alt=\"lean startup social good video with Michel Gelobter\" width=\"513\" height=\"288\" class=\"alignnone  wp-image-21483\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2016\/11\/LeanStartupSocialGoodVideo.jpg 960w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2016\/11\/LeanStartupSocialGoodVideo-600x337.jpg 600w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2016\/11\/LeanStartupSocialGoodVideo-300x168.jpg 300w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2016\/11\/LeanStartupSocialGoodVideo-768x431.jpg 768w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/a><\/p>\n<p dir=\"ltr\">Learn more about <span class=\"il\">Lean<\/span> <span class=\"il\">Startup<\/span> at <a href=\"http:\/\/leanstartup.us5.list-manage.com\/track\/click?u=fd59864cb47a1a93c0b804201&amp;id=df67d407c2&amp;e=84a3b262d8\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/leanstartup.us5.list-manage.com\/track\/click?u%3Dfd59864cb47a1a93c0b804201%26id%3Ddf67d407c2%26e%3D84a3b262d8&amp;source=gmail&amp;ust=1479800041477000&amp;usg=AFQjCNFqHUSv2S0Oti59DVdqZIgdb0r2cQ\">http:\/\/<span class=\"il\">leanstartup<\/span>.co<\/a>.<\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The following guest article was written by Jordan Rosenfeld, contributor for Lean Startup Co. The exponential speed of technological change has been a boon for nonprofits. Thanks to the digital tools at our fingertips, organizations in the social sector can immediately test the impact of their work, says Michel Gelobter, author of\u00a0Lean\u00a0Startups for Social Change. [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":21483,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[922,988,697],"tags":[1001,1002,1000],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Lean Startup for Greater Social Impact -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Lean Startup for Greater Social Impact -\" \/>\n<meta property=\"og:description\" content=\"The following guest article was written by Jordan Rosenfeld, contributor for Lean Startup Co. &gt; The exponential speed of technological change has been a boon for nonprofits. Thanks to the digital tools at our fingertips, organizations in the social sector can immediately test the impact of their work, says Michel Gelobter, author of\u00a0Lean\u00a0Startups for Social [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.opexlearning.com\/resources\/using-lean-startup-for-greater-social-impact\/21482\/\" \/>\n<meta property=\"og:site_name\" content=\"OpEx Learning\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/get.shmula\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-21T07:46:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2016\/11\/LeanStartupSocialGoodVideo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Uday Kawar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shmula\" \/>\n<meta name=\"twitter:site\" content=\"@shmula\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Uday Kawar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/using-lean-startup-for-greater-social-impact\/21482\/\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/using-lean-startup-for-greater-social-impact\/21482\/\",\"name\":\"Using Lean Startup for Greater Social Impact -\",\"isPartOf\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/using-lean-startup-for-greater-social-impact\/21482\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/using-lean-startup-for-greater-social-impact\/21482\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2016\/11\/LeanStartupSocialGoodVideo.jpg\",\"datePublished\":\"2016-11-21T07:46:18+00:00\",\"dateModified\":\"2016-11-21T07:46:18+00:00\",\"author\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#\/schema\/person\/9335b5223b67189b35bda7d6be11c3fd\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/using-lean-startup-for-greater-social-impact\/21482\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.opexlearning.com\/resources\/using-lean-startup-for-greater-social-impact\/21482\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/using-lean-startup-for-greater-social-impact\/21482\/#primaryimage\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2016\/11\/LeanStartupSocialGoodVideo.jpg\",\"contentUrl\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2016\/11\/LeanStartupSocialGoodVideo.jpg\",\"width\":960,\"height\":539},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/using-lean-startup-for-greater-social-impact\/21482\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.opexlearning.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovation\",\"item\":\"https:\/\/staging.opexlearning.com\/resources\/innovation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Using Lean Startup for Greater Social Impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#website\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/\",\"name\":\"OpEx Learning\",\"description\":\"Lean Six Sigma. 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