{"id":200,"date":"2006-09-13T05:40:20","date_gmt":"2006-09-13T12:40:20","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/200\/perceptual-maps-gmc-yukon-xl-versus-chevrolet-suburban"},"modified":"2014-09-22T10:36:26","modified_gmt":"2014-09-22T15:36:26","slug":"perceptual-maps-gmc-yukon-xl-versus-chevrolet-suburban","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/perceptual-maps-gmc-yukon-xl-versus-chevrolet-suburban\/200\/","title":{"rendered":"Cars for Big Families: GMC Yukon XL or Chevy Suburban [video]"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>Typical to most mormons, I have a big family. So, I&#8217;m looking for <a title=\"pete abilla's big family\" href=\"https:\/\/staging.opexlearning.com\/resources\/about-peter-abilla\/\">cars for big families<\/a>. Yup, we have 5 biological kids. Atypical, however, is that my wife is white, I&#8217;m Filipino, and we&#8217;ll be adopting 2 African American kids in the next little while. We&#8217;re excited and are learning a lot about adoption, raising transracial kids, and learning to do black hair. Anyway, more on that later.<\/p>\n<p><!--adsense#120by240left-->Because my family is gigantic, we need to upgrade from our trusty little van to a heftier car. I&#8217;ve done my little research and have spoken to friends and strangers about big cars. I&#8217;ve narrowed my choices down to the GMC Yukon XL or the Chevrolet Suburban.<\/p>\n<p>Based on specifications, they&#8217;re head-to-head. Based on price, there&#8217;s a difference. The Chevrolet Suburban is roughly ~$3,000 to ~$5,000 cheaper, depending on features. I&#8217;ve realized that I&#8217;m price sensitive when it comes to cars, especially when the Retail Price on these bad boys are around ~$37,000 to ~$51,000 for a brand new model. I think I&#8217;ll get a used model, with around 5,000 to 15,000 miles on it. That way, it will be cheaper, yet virtually brand new.<\/p>\n<h2><strong>Perceptual Maps<\/strong><\/h2>\n<p>Perceptual Maps is a simple, graphical technique used to render the perceptions of customers for certain products or services against several dimensional attributes. Often, a Perceptual Map is used to see how the customers or potential customers percieve a product, brand, product line, or service. Perceptual Maps are very common in Brand-Checkup studies and Product Evaluation studies.<\/p>\n<p>Perceptual Maps can be created ad-hoc, without an statistical measuers, as I will do below. But, they are typically created using <a href=\"https:\/\/staging.opexlearning.com\/resources\/applied-regression-analysis\/192\/\" target=\"_blank\">regression-driven techniques<\/a> such as Multi-Dimensional Scaling, Factor Analysis, Discriminant Analysis, Cluster Analysis, and Logit Analysis.<\/p>\n<p>I was once worked at a research firm as a researcher; on one study, I was an investigator that researched the brand perceptions of credit cards against 4 dimensions. The result of that study informed the credit card companies of the customer&#8217;s perceptions of their brand. Given this data, the credit card companies then created a strategy around the study in order to move the customer&#8217;s perceptions. For example, Discover Card was percieved as &#8220;Cheap and Inclusive&#8221;. This result informed Discover Card in such as way as to develop a new product that would hopefully be perceived as &#8220;Elegant and Exclusive&#8221; &#8212; that product would later be called their Platinum Card.<\/p>\n<h2><strong>Perceptual Maps, Market Research, and the Automotive Industry<\/strong><\/h2>\n<p>I created my own Perceptual Map for how I perceive the Chevrolet Suburban and the GMC Yukon XL:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14797\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2006\/09\/perceptual-map-example.jpg\" alt=\"perceptual map example in auto industry\" width=\"500\" height=\"381\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2006\/09\/perceptual-map-example.jpg 500w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2006\/09\/perceptual-map-example-300x228.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p>In my view, the Suburban is more affordable and dependable than the GMC Yukon XL. The GMC Yukon XL, in my view, is more sporty and elegant &#8212; at least from what I&#8217;ve read and seen. Now, compare the two hefty cars against my 1993 Ford Station Wagon LX &#8212; I view that car as very dependable and affordable, since it falls on the bottom left of the matrix.<\/p>\n<p>This is just my perception; and, perceptions change. Right now, I am price sensitive ($40K for a car is a lot for me) and I want a car that is reliable and dependable &#8212; nothing fancy: just a good, hefty, car that the whole family can fit in.<\/p>\n<div align=\"center\"><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/20499331?color=bab9a6\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Typical to most mormons, I have a big family. So, I&#8217;m looking for cars for big families. Yup, we have 5 biological kids. Atypical, however, is that my wife is white, I&#8217;m Filipino, and we&#8217;ll be adopting 2 African American kids in the next little while. We&#8217;re excited and are learning a lot about adoption, [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":11321,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cars for Big Families | Van | Suburban [video]<\/title>\n<meta name=\"description\" content=\"Cars for big families - GMC Yukon or Chevrolet Suburban or a Van?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cars for Big Families | Van | Suburban [video]\" \/>\n<meta property=\"og:description\" content=\"Cars for big families - GMC Yukon or Chevrolet Suburban or a Van?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.opexlearning.com\/resources\/perceptual-maps-gmc-yukon-xl-versus-chevrolet-suburban\/200\/\" \/>\n<meta property=\"og:site_name\" content=\"OpEx Learning\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/get.shmula\" \/>\n<meta property=\"article:published_time\" content=\"2006-09-13T12:40:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-22T15:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2006\/09\/harley-davidson-tires-chevrolet-suburban-versus-gmc-yukon-dunlop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"361\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Uday Kawar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shmula\" \/>\n<meta name=\"twitter:site\" content=\"@shmula\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Uday Kawar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/perceptual-maps-gmc-yukon-xl-versus-chevrolet-suburban\/200\/\",\"url\":\"https:\/\/staging.opexlearning.com\/resources\/perceptual-maps-gmc-yukon-xl-versus-chevrolet-suburban\/200\/\",\"name\":\"Cars for Big Families | Van | Suburban [video]\",\"isPartOf\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/perceptual-maps-gmc-yukon-xl-versus-chevrolet-suburban\/200\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/perceptual-maps-gmc-yukon-xl-versus-chevrolet-suburban\/200\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2006\/09\/harley-davidson-tires-chevrolet-suburban-versus-gmc-yukon-dunlop.jpg\",\"datePublished\":\"2006-09-13T12:40:20+00:00\",\"dateModified\":\"2014-09-22T15:36:26+00:00\",\"author\":{\"@id\":\"https:\/\/staging.opexlearning.com\/resources\/#\/schema\/person\/9335b5223b67189b35bda7d6be11c3fd\"},\"description\":\"Cars for big families - 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