{"id":1737,"date":"2010-02-03T11:16:43","date_gmt":"2010-02-03T18:16:43","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=1737"},"modified":"2014-10-25T00:17:22","modified_gmt":"2014-10-25T05:17:22","slug":"just-dial-0-zero","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/just-dial-0-zero\/1737\/","title":{"rendered":"Dial 0 To Speak to a Real Customer Service Rep"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>Dial 0 To Speak to a Real Customer Service Rep. Interesting thought, right?<img loading=\"lazy\" decoding=\"async\" class=\"alignright\" style=\"margin: 3px 8px;\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/gallery\/blog-pictures\/shmula-dial-zero.gif\" alt=\"emergency room, wait time, queueing theory, design thinking, shmula, ideo, ethnography, anthropology, lean manufacturing, lean thinking, six sigma, metacool, diego rodriquez\" width=\"165\" height=\"143\" align=\"right\" hspace=\"3\" vspace=\"3\" \/><\/p>\n<p>On the way to work this morning, a commercial on National Public Radio (NPR) caught my attention.\u00a0 It was a commercial for Ally Bank and one phrase piqued my interest (I&#8217;m paraphrasing):<\/p>\n<blockquote><p>To open an account, call xxx-xxx-xxxx and to talk to a <em>real person<\/em>, push &#8220;0&#8221; anytime.<\/p><\/blockquote>\n<p>In the radio commercial, they emphasized &#8220;real person&#8221;.\u00a0 Interesting. If there are &#8220;real&#8221; people, then there are &#8220;fake&#8221; people &#8211; or <a title=\"customer service reps that aren't real but fake\" href=\"https:\/\/staging.opexlearning.com\/resources\/customer-service-awkward-moments-live-human-busy\/11514\/\">customer service reps that aren&#8217;t real<\/a>. Interesting.<\/p>\n<p>In a time when most companies are running away from their customers, Ally Bank is running toward them.\u00a0 I think that&#8217;s admirable and smart business.<\/p>\n<p>To be clear, I&#8217;m not recommending Ally Bank and I&#8217;m not a customer &#8211; I have actually never heard of them until this morning.\u00a0 But they clearly recognize that, in today&#8217;s climate, the populous are not pro-big bank and there is a lot of distrust and low confidence in institutions that were supported by the very customers that they let down.\u00a0 This is just a fact that companies need to recognize and create a sustainable strategy to overcome this perception.<\/p>\n<p>It appears that Ally Bank is doing just that by differentiating themselves as &#8220;different&#8221; than the rest of the banks; &#8220;straightforward banking&#8221; is their mantra.\u00a0 It&#8217;s a smart marketing move and one I think customers will appreciate.\u00a0 In their words:<\/p>\n<blockquote><p>We talk straight. We don&#8217;t hide behind confusing jargon and fine print. We&#8217;ll always tell it to you straight. Because we believe it starts and ends with the customer.<\/p>\n<p>We do right by you and your money. No minimum deposits or balances required. No hidden fees or penalties, either. We&#8217;re committed to finding the pain points in banking and fixing them so your money works harder every day.<\/p>\n<p>We work to help you save more than other banks. We keep our overhead low, our rates competitive, and design every Ally product to maximize your savings.<\/p><\/blockquote>\n<p>Don&#8217;t run away from the customer &#8211; it&#8217;s not good business.\u00a0 It&#8217;s also practical wisdom that most people and companies forget:<\/p>\n<blockquote><p>common sense, but not common practice.<\/p><\/blockquote>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Dial 0 To Speak to a Real Customer Service Rep. Interesting thought, right? On the way to work this morning, a commercial on National Public Radio (NPR) caught my attention.\u00a0 It was a commercial for Ally Bank and one phrase piqued my interest (I&#8217;m paraphrasing): To open an account, call xxx-xxx-xxxx and to talk to [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":10734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[138],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dial 0 To 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