{"id":14508,"date":"2014-08-20T15:10:17","date_gmt":"2014-08-20T20:10:17","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=14508"},"modified":"2014-10-01T15:34:56","modified_gmt":"2014-10-01T20:34:56","slug":"toyoda-changed-to-toyota","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/toyoda-changed-to-toyota\/14508\/","title":{"rendered":"Toyoda Changed to Toyota: Why the Name Change?"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>Ever wonder why Toyoda was changed to Toyota?<\/p>\n<p>Most people know that Toyota began as a company that <a title=\"toyota loom company\" href=\"https:\/\/staging.opexlearning.com\/resources\/shoulders-of-giants-machine-the-automatic-loom\/2937\/\">manufactured looms<\/a> &#8211; or, sewing machines. At that time, Toyota was knows as &#8220;Toyoda&#8221;, named after the founder, <a title=\"sakichi toyoda history of toyota\" href=\"https:\/\/staging.opexlearning.com\/resources\/sakichi-toyoda\/7796\/\">Sakichi Toyoda<\/a>. It wasn&#8217;t until much later &#8211; 1936 to be exact &#8211; that Toyoda changed to\u00a0Toyota. Most of us know this as fact, but few of us know why the name was changed. Keep reading to learn how.<\/p>\n<p>Various sources tell a different story as to why the name was changed. According to the official Toyota explanation, the name was changed for 2 reasons:<\/p>\n<h2>1. Voiceless Consonants aren&#8217;t appealing<\/h2>\n<p>Apparently, in Japanese, the letter &#8220;D&#8221; in &#8220;Toyoda&#8221; is a voiceless consonant. This wasn&#8217;t viewed as appealing. A voiced consonant is preferred, so they chose to make it a &#8220;T&#8221;.<\/p>\n<h2>2. Jikaku and Good Luck<\/h2>\n<p>Jikaku is the practice of counting strokes in Kanji and Katakana. The number of strokes determine good and bad <a title=\"luck in your processes\" href=\"https:\/\/staging.opexlearning.com\/resources\/process-control-and-luck\/2057\/\">luck<\/a>. &#8220;Toyota&#8221; has 8 strokes versus 10, and 8 is a number in Japan that is associated with good luck and fortune. So, the official record tells us that pretty much sealed the deal: change it from &#8220;D&#8221; to a &#8220;T&#8221;.<\/p>\n<div align=\"center\">\n<table border=\"1\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td><\/td>\n<td>Toyoda<\/td>\n<td>Toyota<\/td>\n<\/tr>\n<tr>\n<td>Kanji<\/td>\n<td>\u00e5\u008d\u017e\u00e5\u203a\u017e\u00e3\u0081\u00a8\u00e5\u203a\u017e\u00e5\u008f\u00a5\u00e4\u00b8\u00b9<\/td>\n<td>\u00e5\u008d\u017e\u00e5\u203a\u017e\u00e3\u0081\u00a8\u00e5\u203a\u017e\u00e5\u008d\u017e\u00e4\u00b8\u00b9<\/td>\n<\/tr>\n<tr>\n<td>Katakana<\/td>\n<td>\u00e3\u0192\u02c6\u00e3\u0192\u00bc\u00e3\u0192\u00a8\u00e3\u0192\u00bc\u00e3\u0192\u20ac\u00e3\u0192\u00bc<\/td>\n<td>\u00e3\u0192\u02c6\u00e3\u0192\u00bc\u00e3\u0192\u00a8\u00e3\u0192\u00bc\u00e3\u201a\u00bf\u00e3\u0192\u00bc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p>But, there are objections to this reason. Some people believe that the number 8 in Japan isn&#8217;t a big deal; while in China it is important. It&#8217;s hard to verify either of these claims, but is one prevailing objection out there.<\/p>\n<p>There are other accounts of the name change that point to other reasons such appealing to an international audiences and international acceptance.<\/p>\n<p>But, I have another theory.<\/p>\n<h2>Reduce Waste in the Toyota Name<\/h2>\n<p>Maybe. Just maybe. What if the folks at Toyota fundamentally wanted to reduce the number of strokes, but yet maintain the &#8220;Toyoda&#8221; name. What if they chose to do that and eliminated 2 strokes &#8211; from 10 strokes to 8. What if?<\/p>\n<p style=\"text-align: center;\">10 strokes to 8 strokes = <strong>20% Reduction in Strokes!<\/strong><\/p>\n<p>It&#8217;s a stretch. But, hey, this is my addition to the folklore that&#8217;s currently out there.<\/p>\n<p>Here&#8217;s another newsflash item for you. Consider the current Toyota logo. Now look below &#8211; did you know that it spells T-O-Y-O-T-A right there in the logo? Yeah, I didn&#8217;t either.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14509\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2014\/08\/toyota-logo-lean-manufacturing.jpg\" alt=\"toyota logo, lean manufacturing\" width=\"474\" height=\"470\" \/><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Ever wonder why Toyoda was changed to Toyota? Most people know that Toyota began as a company that manufactured looms &#8211; or, sewing machines. At that time, Toyota was knows as &#8220;Toyoda&#8221;, named after the founder, Sakichi Toyoda. It wasn&#8217;t until much later &#8211; 1936 to be exact &#8211; that Toyoda changed to\u00a0Toyota. Most of [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":14509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyoda Changed to Toyota: Why the Name Change?<\/title>\n<meta name=\"description\" content=\"Toyoda Changed to Toyota: Why the Name Change - we learn the various reasons the car giant and the codifier of lean manufacturing changed its name.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyoda Changed to Toyota: Why the Name Change?\" \/>\n<meta property=\"og:description\" content=\"Toyoda Changed to Toyota: Why the Name Change - 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