{"id":10851,"date":"2012-10-23T05:15:49","date_gmt":"2012-10-23T11:15:49","guid":{"rendered":"https:\/\/staging.opexlearning.com\/resources\/?p=10851"},"modified":"2016-09-12T12:34:49","modified_gmt":"2016-09-12T17:34:49","slug":"facebook-promoted-posts-net-promoter-score-survey","status":"publish","type":"post","link":"https:\/\/staging.opexlearning.com\/resources\/facebook-promoted-posts-net-promoter-score-survey\/10851\/","title":{"rendered":"Net Promoter Survey of Facebook Promoted Posts"},"content":{"rendered":"<div class=\"a296a24fa2fc69ef5487857f02f111e8\" data-index=\"9\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Single Post readerboard -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8207522353004717\"\r\n     data-ad-slot=\"1144967431\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>I recently decided to try my hand at marketing. No, I&#8217;m not a marketer &#8211; I don&#8217;t even claim to profess to know anything at all about the topic. Though, I certainly would appreciate a <a title=\"private tutor, tutoring services\" href=\"http:\/\/www.privatetutoringathome.com\/\">private tutor<\/a> to help me with it. But, I thought I&#8217;d give it a shot. I published a little, fun <a title=\"poopy neighbor\" href=\"https:\/\/www.amazon.com\/gp\/product\/B009M15W1U\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B009M15W1U&#038;linkCode=as2&#038;tag=sixsigma09-20\" rel=\"nofollow\">Kindle Book<\/a> recently and decided to try marketing it on Facebook as a Promoted Post. A promoted posts is where one creates a post, it shows up in your timeline, and when you pay $7.00 (the cost of a facebook promoted posts), your post containing the marketing message supposedly stays in the timeline longer and is seen by more people.<\/p>\n<p>Results?<\/p>\n<p>The reality is I have no idea what the results of the campaign were. Yeah, I lost $7.00, but here&#8217;s what I learned:<\/p>\n<ol>\n<li>If you&#8217;re going to try something, you need a way to keep score &#8211; this answers whether or not the thing you&#8217;re trying is working out or not.<\/li>\n<li>If you&#8217;re gonig to try something new, do so in a quick and cheap way. This approach supports the concept of Minimal Viable Product (MVP) and is also well in alignment to the principles of Lean Manufacturing.<\/li>\n<\/ol>\n<h2>Net Promoter Score<\/h2>\n<p>Well, several days after the campaign and well after my $7.00 went into a\u00a0black hole, I received an email from Facebook asking me to complete a survey. Awesome &#8211; I like surveys, so I decided to take it.<\/p>\n<p>And, sure enough, the survey is centered around the Net Promoter Program.<\/p>\n<p>View the survey below.<\/p>\n<div id='gallery-1' class='gallery galleryid-10851 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-3.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-3-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts credit\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-3-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-3-300x300.png 300w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-3-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-3-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-4.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-4-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts marketing analytics\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-4-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-4-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-4-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-5.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-5-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts market research\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-5-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-5-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-5-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-6.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-6-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts brand campaign\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-6-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-6-300x300.png 300w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-6-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-6-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-7.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-7-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts adsense\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-7-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-7-300x300.png 300w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-7-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-7-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-8.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-8-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts, best practice\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-8-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-8-300x300.png 300w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-8-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-8-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-9.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-9-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts, email\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-9-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-9-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-9-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-10.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-10-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts, conversion rate\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-10-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-10-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-10-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-11.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-11-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts, costs\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-11-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-11-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-11-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-1.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts, marketing\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-1-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-1-300x300.png 300w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-1-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-1-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-2.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-2-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facebook promoted posts discount\" srcset=\"https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-2-150x150.png 150w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-2-300x300.png 300w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-2-100x100.png 100w, https:\/\/staging.opexlearning.com\/resources\/wp-content\/uploads\/2012\/10\/customer-service-survey-facebook-2-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Below are the specific questions Facebook asked in the survey:<\/p>\n<ol>\n<li>How likely are you to recommend Facebook to someone you know? (0 = Not at all Likely \/ 10 = Extremely Likely)<\/li>\n<li>What percentage of your friends do you assume see each of your posts in their newsfeed?\n<ul>\n<li>Their choice of wording is strange. &#8220;Assume&#8221; is weird. &#8220;Believe&#8221; might be a better option.<\/li>\n<\/ul>\n<\/li>\n<li>Are you aware of a new option to &#8216;promote&#8217; a post on Facebook?\n<ul>\n<li>Again, weird survey question. Of course I&#8217;m aware &#8211; I already did it.<\/li>\n<\/ul>\n<\/li>\n<li>Please share any feedback you have about the option to promote a post you make on Facebook.<\/li>\n<li>How satisfied are you with what happened when you promoted a post?\n<ul>\n<li>completely dissatisfied<\/li>\n<li>very dissatisfied<\/li>\n<li>somewhat dissatisfied<\/li>\n<li>neither satisfied nor dissatisfied<\/li>\n<li>somewhat satisfied<\/li>\n<li>very satisfied<\/li>\n<li>completely satisfied<\/li>\n<\/ul>\n<\/li>\n<li>Why were you either satisfied, neutral, or not satisfied with your promoted post?\n<ul>\n<li>Again, odd question.<\/li>\n<\/ul>\n<\/li>\n<li>How likely are you to recommend the promote option to someone you know?\n<ul>\n<li>Interesting. A Net Promoter question for their promote a post product. Answer: Not likely.<\/li>\n<\/ul>\n<\/li>\n<li>How satisfied were you with the following:\n<ul>\n<li>The report of how your promoted posts performed<\/li>\n<li>How many of your friends saw your promoted posts<\/li>\n<li>How many of your friends either commented or liked your promoted posts<\/li>\n<li>The way the promoted posts looked in the newsfeed\n<ul>\n<li>My answer to the above questions? Completely Unsatisfied. Why? Well, I never received a report, so I have no idea how the actual promoted post performed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>How much better or worse do you feel the option to promote a post makes your experience on Facebook?\n<ul>\n<li>Much worse<\/li>\n<li>Worse<\/li>\n<li>Neither better nor worse<\/li>\n<li>Better<\/li>\n<li>Much better\n<ul>\n<li>Again, odd question. Actually, it&#8217;s terrible questionnaire design.<\/li>\n<li>A better question would have been: &#8220;Thinking of the feature of promoted posts, from a scale of 1 to 10, where 10 is Definitely, rate the option of having the option to promote a post&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>What percentage of your friends do you assume see each of your PROMOTED posts?\n<ul>\n<li>This question is slightly varied from question #2; question #2 focused on posts in a Facebook timeline in general, whereas this question focuses on the Promoted Posts feature and how many of my friends I think saw it. My answer &#8211; I have zero idea. There were no reports to tell me otherwise.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>So, thinking of the Facebook Quarterly earnings on October 23, 2012, my guess is that many on Wall Street will be curious about how Facebook&#8217;s attempts at creating other revenue streams are going. If other customer&#8217;s experience is like mine, the answer would be &#8220;not very good&#8221;. But, knowing what I know about <a title=\"mark zuckerberg spoke at BYU; a mormon\" href=\"https:\/\/staging.opexlearning.com\/resources\/mark-zuckerberg-believe-company-is-broken\/8376\/\">Mark Zuckerberg<\/a>, I&#8217;m sure they&#8217;ll figure this out and quickly find a product that is good for customers as well as for Facebook monetization efforts.<\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>I recently decided to try my hand at marketing. No, I&#8217;m not a marketer &#8211; I don&#8217;t even claim to profess to know anything at all about the topic. Though, I certainly would appreciate a private tutor to help me with it. But, I thought I&#8217;d give it a shot. I published a little, fun [&hellip;]<\/p>\n","protected":false},"author":12327,"featured_media":10852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[664],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Net Promoter Survey of Facebook Promoted Posts<\/title>\n<meta name=\"description\" content=\"Article discusses the net promoter score and my responses to the the survey regarding the Facebook Promoted Posts product.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Net Promoter Survey of Facebook Promoted Posts\" \/>\n<meta property=\"og:description\" content=\"Article discusses the net promoter score and my responses to the the survey regarding the Facebook Promoted Posts product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.opexlearning.com\/resources\/facebook-promoted-posts-net-promoter-score-survey\/10851\/\" \/>\n<meta property=\"og:site_name\" content=\"OpEx Learning\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/get.shmula\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-23T11:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-12T17:34:49+00:00\" \/>\n<meta property=\"og:image\" 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